Video on Twitter

Your audience loves video. And it should come as no surprise: video will make up over 75% of the world’s mobile data traffic by 2020, according to Cisco. Video is the fastest-growing media type on Twitter, too, and it’s also the most shared. Videos are six times more likely to be Retweeted than photos and three times more likely than GIFs. First View videos can increase Tweet recall by more than 141%, while In-Stream Video Ads show strong impact on upper-funnel metrics like ad recall, brand favorability, and purchase intent.

Learn how you can use compelling video creative to reach highly engaged, premium audiences on the most influential platform in the world.