Dr David Wank | Dental Marketing Guy Show

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• published: 03 Jun 2016
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Dr. Wank from shorthillsdesign.com speaks on how you can gain new patients from the internet. http://dentalmarketingguy.com/blog/short-hills-design-dental-marketing-guy-show/ Justin: Welcome to the Dental Marketing Guy Show. I’m Justin, the dental marketing guy and today we have a very special guest. If you hang out in dental town, marketing forum sections, if you ever looked for a dentist who is also a top notch web developer, you’ve probably heard of Dr. David Wank. He is from shorthillsdesign.com and today we are talking about how you can increase your presence online and how you can get new patients through the internet, through your website, through SEO, content creation, and kind of go through David’s opinions and some ideas and some actionable tips for you on how you can create some new patient flow. So first of all, David, how are you? Dr. David Wank: I am well and thank you. Thank you for having me and thank you for the invite, it’s great to be here. Justin: Excellent, I know you have a ton of technical knowledge—not just clinical, but with online content creation, web development and all that. Can you tell us a little about your history as a dentist and then also Short Hills Design? Dr. David Wank: Sure. Well I went to dental school like the rest of us did. I was always into business and marketing and small business. I started out doing consulting to make some extra money on the side. Eventually I started building websites for anybody who would buy one—didn’t have to be a dentist just whatever it happened to be. Then I realized I could put the two together so a few years ago I basically just had the company focus on just dentist and physicians. The majority of our clients are dentist. We have some physicians and some attorneys. They are not attorneys who sue dentists thankfully. That’s where this began. In the beginning it was just me and as I got bigger and got more clients and more responsibilities I built a team. I work with my team and it’s fantastic because the team kind of enacts my vision. Everyone has a specific way they do things—whether I’m doing a website, doing SEO, whether you’re doing a root canal or crown—at the end of the day we want the same success. Our route to get there is a little bit different. So my team kind of knows the same way—I don’t have to be in the room watching my dental assistant taking an x-ray because she knows what I expect to see and she’s not going to show me a film until it’s the right film. The same way that my team knows my philosophy and knows the way I think about things. And that’s great and I’m happy to have that in place. My team has definitely taught me a lot as well. So that’s where we are. Justin: As far as dental school is concerned—you kind of glazed over this—which school did you graduate from? Dr. David Wank: Harvard. Justin: So not just any dental school. Dr. David Wank: Well, I talked my way in. Justin: You’ve done other podcast as well with Howard Farran, what was your undergrad, where was it, and what was it in? Dr. David Wank: So I have a degree in English from Tufts with a focus in British literature so I can certainly write. Again, my dental background is from Harvard and I’ve always liked running a business so I still see patients five days a week which I really enjoy doing. It keeps me fresh. I don’t like going to a lecture or conference where someone who hasn’t seen a patient in 20 years is telling me how to work with patients. Now certainly that’s valuable because they have more experience than I, but I feel like I want to be in the trenches as it were. And that’s part of what I do because I can speak patient and I speak dentist so it bridges the gap. So I feel like my background, especially with the team I’ve put together, we offer a unique approach. I don’t think there’s any other team that I know of that does it like we do it. And I think it’s great. Justin: One of the things that probably separates you with your background in English and your background in dental and as well as web development, this is kind of singular. There’s not that many people with that kind of knowledge. When it comes to dentists who are watching this that are wanting to attract new patients, would you say content creation/writing is really important in getting ranked on search engines and speaking to patients and how do you go about that at Short Hills Design? Dr. David Wank: I think the bottom line is that you have to have a website to be competitive. Unfortunately it’s a no-brainer—it’s no longer optional. The website has to go to Google standards. You can also look to see what needs to be done for a root canal to be up to standards on Google as well and it’s a question of “what’s my expertise?” I haven’t had a root canal fail in 10 years because I haven’t done one in 10 years. Read more http://dentalmarketingguy.com/blog/short-hills-design-dental-marketing-guy-show/