Ploenchit and Chidlom is the area of downtown Bangkok all urbanites aspire to be. If the Riverside traces Bangkok's rich historical roots, Ploenchit Road, Chitlom, Ratchadamri, Lang Suan and Wireless Road represent the new face of Bangkok. Shaped by high rise offices, upscale apartments, embassies, expensive shopping malls and luxury hotels, the area is low on traditional tourist attractions (other than several popular shrines), but high on chic and prestige. During the day, it's mostly about shopping of the designer, status-symbol variety. Food courts adjoining these ritzy malls and a slew of quality restaurants, also do a brisk trade.