![](http://web.archive.org./web/20180415035404im_/https://www.ppchero.com/wp-content/themes/ppchero//images/lHero.png)
Most Recent Articles
Audience Targeting, Demographic Targeting
Facebook Shutting Down Partner Categories: What These Changes Mean for Your...
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.Read More »
LinkedIn, PPC Strategy
The Latest on LinkedIn Video Ads
Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!Read More »
Ad Blockers, Ad Customizers
4 Ways to Combat PPC Ad Fatigue
Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of the background noise. Read More »
Programmatic, Programmatic Advertising
How to Achieve Lead Gen Success Using Programmatic
In this webinar, Criteo's Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic. Read More »
Excel, Excel Mastery
Time-Saving PPC Excel Shortcuts That Work
In this webinar, Hanapin experts Mike Matta and Connor Regan will show you some shortcuts to blow your mind in Excel and save you oodles of time. Read More »
Ad Extensions
New In Bing Extensions: Account Level Ad Extension Management
New ad extensions and continued improvement of implementation within Bing Ads.Read More »
Advanced PPC Strategies, How To
How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.Read More »