Expand your in-feed story with an instant-loading fullscreen experience
Canvas helps you shorten the distance between your message and the customer. It loads instantly, it's mobile-optimized and it's designed to capture the complete attention of your audience. With Facebook Canvas, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products. They won't just see your story, they'll become part of it.
Easy to create
Try our easy-to-use templates or build a custom, one-of-a-kind Canvas of your own.
Fast-loading
Canvas is designed for mobile and loads up to ten times faster than standard mobile web.
Good for any goal
Acquire new customers, amplify your business, inspire mobile shopping or drive brand awareness.
Easy-to-use templates for your business objectives
Create a Facebook Canvas in no time at all with one of our four optimized templates—or build from scratch to create a one-of-a-kind Canvas to tell your story.
Get new customers
Drive conversions with a mobile landing page that encourages action.
Sell products: Grid layout
Showcase products in a grid layout to people can browse more of your products in one place.
Sell products: Lifestyle layout
Let people explore your products in action by featuring them in photos.
Showcase your business
Give people an engaging way to explore your brand, product or service.
THE CANVAS FULL-SCREEN ADVANTAGE
Go big with your campaigns
Generate intent with ads in feed
Many of our ad formats are designed to drive discovery and attention in feed—from video and collection, to carousel and slideshow.
Nurture intent with Canvas
When someone clicks on a collection ad, they'll land on Canvas—a full-screen experience that drives engagement and and nurtures interest and intent.
Harvest intent on your site or app
Canvas will send people to your website or app, which helps you turn their intent into valuable actions downstream.
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Facebook’s Canvas enabled us to tell a compelling home improvement story outside the confines of a typical News Feed advert. This allows customers to get a complete understanding of Lowe's coordinated style without ever leaving the platform. The experience provides a unique opportunity for the customer to explore the path of inspiration to conversion seamlessly.
Brad Walters
Director of Social Media & Content Strategy at Lowe’s Home Improvement
Tell your story with Canvas
FACEBOOK IQ
What makes an effective ad?
See what we're learning about which types of ads perform best on our platforms.
Additional resources
Take our elearning course on using Canvas ads.
Advertiser Help Center
Read how to get started with Canvas ads.
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