INSPIRE ACTION.

Instagram is a place where visual expression from business inspires visible action from people around the world.

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Why Instagram?
Connect passions

Tap into people's passions to create deeper relationships with your business online and off.

Immerse visually

Tell your story using unique creative tools and immersive formats that inspire action.

Spark exploration

Connect to new customers and strengthen relationships with existing ones.

800 million+

Instagram accounts worldwide are active every single month.1

500 million+

Instagram accounts worldwide are active every day.2

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80 per cent

of accounts follow a business on Instagram.3

300 million+

accounts use Instagram Stories every day.4

Why businesses love Instagram.

From major brands to local, family-run shops, businesses around the world are driving proven results with Instagram.

Lightricks
Lightricks
A masterclass in launching a number-one app.

Creative app company Lightricks used stunning Instagram videos to help them hit the top of the download charts with their new app Enlight.

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illy

Mission, passion, obsession

Mercedes-Benz

Automotive pioneers

Lay's

Decades of snacking
View success stories
Business blog.

Get the latest announcements, updates and best practices from Instagram.