The lies of Marc Edge, 'counterpropagandist'

BENJAMIN FRANKLIN once said that “half a truth is often a great lie”, but in the past few weeks the blog Fiji Media Wars has been treating readers to a steady smear campaign. Café Pacific publishes here a statement by journalist and media educator David Robie:

Canadian Marc Edge projects himself as a dispassionate scholar. In fact, he is a polemicist and “counterpropagandist” – as he admits proudly on his website – who has regularly used his position at a Pacific university over the past year and since to peddle self-serving disinformation. For those who wondered why I was departing from the usual editorial line of Café Pacific to make a rare personal public condemnation with my “Vendetta journalism” article last Wednesday, the answer is quite simple: To make the truth known.

"Counterpropagandist" - from Marc Edge's website, 3 February 2013.

Dr Marc Edge ... controversial
academic and blogger.
Photo: Wansolwara

When I heard Dr Marc Edge’s distortions on his Radio Australia interview late last month blaming Fiji’s military backed regime as the sole cause of his demise at the University of the South Pacific, I decided I could no longer remain silent. In my capacity as a regional journalism educator and journalist, I had the misfortune to cross paths with Marc Edge several times and over varied projects over several months at his university last year. I quickly learned he had his own personal agenda and little of it was to do with the truth or journalism education. In fact, I am now convinced that he never had the welfare of students or the USP journalism programme at heart. He merely wanted to use USP as a pawn in gathering fodder for his proposed “Fiji Media Wars” blog book to trash Fiji and portray himself as a media freedom “hero”. It backfired.

Vendetta journalism and counterpropaganda, 'Fiji style'

Former USP journalism head Dr Marc Edge "on edge" at a Media and Democracy
symposium in Suva last September. Photo: Café Pacific

IN RECENT weeks, the Fiji blogosphere has run hot over attempts by the ousted former head of journalism of the University of the South Pacific, Dr Marc Edge, a self-styled “counterpropagandist”, to portray himself as some kind of martyr for the Fiji media freedom cause. His claims peaked with an allegation that he “feared my safety was in jeopardy” in a curiously lop-sided Radio Australia interview with journalist Bruce Hill.

However, Café Pacific today exposes another side of the story. It had been an open secret for months at USP and in media education circles around the Pacific that Dr Edge was on the way out after the shortest tenure ever of any expatriate journalism coordinator – barely serving half of a three-year contract. He was dumped after sustained and embarrassing complaints by students, colleagues and media academics in at least two other Pacific Islands Forum countries. The situation had become untenable for the Canadian lecturer as he was perceived to be “waging war” on his students. Initially, he was “relieved”  of his position as acting head of journalism with a humiliating public statement by USP management on November 14  and then he was gone from the faculty staff by Christmas.

Part of the USP statement about Dr Edge's "demotion" on November 14, 2012.

But there was no inkling of any of this in Bruce Hill’s Radio Australia interview on January 25. (Although Hill did ask Edge whether he had been dismissed or resigned and got a "cannot comment" reply). Nor did Hill put the obvious question to Edge about why he had used the Fiji Media Tribunal mechanism to file a controversial complaint against a local media organisation that he had been accusing of practising “self-censorship”  – conveniently using the very Media Industry Development Decree  he had been condemning for months. Edge blamed his demise at USP solely on the military-backed regime and Qorvis Communications, a US-based media spin company contracted to the Suva government, and ignored the journalism programme wreckage - his legacy: