Self-Managed Super Funds

1,182,700 TOTAL READERSHIP
65% AUSTRALIAN REACH
51 AVERAGE AGE
$969,126 AVERAGE VALUE OF INVESTMENTS
emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017.

Each month Fairfax Media reaches more than 1.1m Australians with Self-Managed Super Funds (SMSF). They are an affluent audience with investments worth more than $960k on average. Our business and personal finance brands are essential reading for the SMSF audience – providing them with independent investment information, alongside expert viewpoints they know they can trust.

Related Audiences

4.6 Million

Affluent Professionals

Affluent Professionals are upwardly mobile and early adopters, key influencers within their social groups.

2.7 Million

Empty Nesters

Free from the responsibility of children and likely to be retired, Empty Nesters are loyal, affluent and confident consumers.

7.5 Million

Travel Intenders

Travel Intenders are individuals planning to travel domestically or overseas in the next twelve months.

4.3 Million

Grocery Buyers

The Grocery Buyer actively seeks out quality – spending around $300 on consumer goods, per household member each month.