Parents with Kids

3,132,100 Total Readership
60% AUSTRALIAN REACH
4 AVERAGE HOUSEHOLD SIZE
$189 Average grocery spending per HH member (Per Month)
emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending November 2017.

2.9 million parents with children under 18 look to Fairfax Media each month . They are likely to be homeowners with 2 kids under 18 at home. Managing a budget is important to them, but they will invest in products and experiences that will enhance family life – spending an average of $42k on their next car and more than 18 nights a year travelling overseas.

Related Audiences

4.3 Million

Grocery Buyers

The Grocery Buyer actively seeks out quality – spending around $300 on consumer goods, per household member each month.

1.3 Million

Auto Intenders

Auto Intenders are passionate about their next set of wheels, planning on purchasing a new car within the next 12 months.

2.4 Million

Household Income $120k+

An affluent audience with high disposable income, looking for advice and education across personal finance, retail and travel.

5.5 Million

Social Grade AB

AB Social Grade audience is informed, educated and looking to sources of news they can trust and keep them one step ahead.