Our Audiences

We reach engaged Australians from all walks of life, from Travel Intenders researching their next getaway to the Affluent Professional ready to make a luxury purchase.

5.5 Million

Social Grade AB

AB Social Grade audience is informed, educated and looking to sources of news they can trust and keep them one step ahead.

4.6 Million

Affluent Professionals

Affluent Professionals are upwardly mobile and early adopters, key influencers within their social groups.

7.5 Million

Travel Intenders

Travel Intenders are individuals planning to travel domestically or overseas in the next twelve months.

1.3 Million

Auto Intenders

Auto Intenders are passionate about their next set of wheels, planning on purchasing a new car within the next 12 months.

Emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2017 Nielsen Digital Ratings Monthly August 2016 - July 2017; People 14+

Self-Managed Super Funds

1.2 Million

Australians with self-managed super funds are in control of their future and looking to make the right investment choices.

Household Income $120k+

2.4 Million

An affluent audience with high disposable income, looking for advice and education across personal finance, retail and travel.

Parents with Kids

3.1 Million

For parents with kids at home managing a budget is important, but they are always looking to enhance family life.

Grocery Buyers

4.3 Million

The Grocery Buyer actively seeks out quality – spending around $300 on consumer goods, per household member each month.

Empty Nesters

2.7 Million

Free from the responsibility of children and likely to be retired, Empty Nesters are loyal, affluent and confident consumers.

Self Employed

804 Thousand

Whether a small business owner, entrepreneur or sole trader, Self Employed Australians are looking for news, advice and inspiration.