How long before this happens? My guess: 6 months.pic.twitter.com/nGttpVbBJZ
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Thanks. Twitter will use this to make your timeline better. UndoUndo
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i'm really not digging tech companies co-opting the roundest sans-serifs. Being round used to be fun and annoyingly non-serifed. let's be honest: underneath their cushy sans-serifs lies the true darkness within Silicon Valley: Burning Man
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lol at the chupa chups
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Those original logos make a classic mistake: thinking they need to BE the personality of the company on their own. That’s not what logos are for. They should symbolize every experience people have with an organization, not try to actually be the experience.
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Right. If every person had the same face, then our personalities would shine.
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Do you feel like Google, Pinterest, Spotify, and Airbnb’s brands feel the same? Apart from having similar typefaces in their logos, the brands feel completely different. They make totally different products, have different personalities, different audiences, business models, etc.
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My thoughts exactly. The realisation here is that a brand is not defined by the typeface / logotype. Visually each brand's universe feels very unique and more than anything the experiences of using those products are not alike at all
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Logos are becoming less and less important. It's all about CI, CD and UX.
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While it is true that logos are of little importance nowadays, such dull and bland design shouldn't be overlooked just because those brands are already strong. That's lazy and generic design. Do not stand out, just inform.
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Logos are: — exactly as important as they have ever been (modestly important) — rarely seen on their own without other context — a small portion of a visual identity which is a small portion of a brand — flexible and versatile if designed well — better boring than inflexible
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What's also noteworthy here – and is ignored by the original post – is that those brands logos used to be custom wordmarks, whereas now they have clearly separated symbols + type (except maybe Google). This is directly related to the move from web to mobile as the main touchpoint
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All these brands already have to live in environments dominated by unremarkable sans-serifs – namely SF or Roboto. Seems only natural their own brand typography would follow.pic.twitter.com/tKP8a5LxzF
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There are countless examples of interesting logos that exist alongside unremarkable sans. Things don’t have to match.
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My point was that those companies' actual logos are the app icons (Google excepted), and those words in your image are support for those.
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When you use most of those apps, the wordmarks you posted are nowhere to be seen. They're just support items for specific use cases.
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I still kinda hate the Google one, and feel like moving away from the Pinterest 'P' is a bad move. The other two... meh. I kinda like the new Spotify green. Airbnb kinda needed it too
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I think Pinterest still uses the P
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they do, but the wordmark and the logo are separate. That one just stands out because it really kills the personality by changing that wordmark. Almost feels like they tried copying Target's wordmark.
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