The retail industry is going through incredible transformation. Options for online, in-store, and mobile purchases are growing. Customers are very knowledgeable, want access to a variety of relevant products on their own terms, and expect exceptional customer service & unique in-store and online experiences.
Amazon Web Services (AWS) offers the cloud computing infrastructure and services you need as a retailer, enabling you to move your legacy infrastructure to a connected, intelligent, and modern platform that scales with demand, is agile & responsive, and quickly helps you turn customer & business data into actionable insights, delivering the best experience for your customers.
![Invest in What Matters Invest in What Matters](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/100x100_benefit_innovate-lightbulb_100x100_benefit_innovate-lightbulb.3523ea2c3477cac9ba38fb06328de25f8c1006ae.png)
With AWS you invest less time and money on infrastructure. Instead, you can invest your scarce resources to drive innovation for your customers and efficiencies for your business.
![Scale on Demand Scale on Demand](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/100x100_benefit_scalable_100x100_benefit_scalable.b8de4fb5ecbeab9333a96cd835a15051fba2810c.png)
With AWS you can add and scale computing capacity quickly and efficiently. Spin up thousands of servers for peak seasons or major promotions then take them down just as quickly & easily.
![Add Agility & Value Add Agility & Value](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/100x100_benefit_performance.7eb54f7b8e0a51bbffd381a45d644dcbf44a16db.png)
With AWS you can quickly and cost effectively develop, test & launch new websites and mobile apps as well as deploy digital campaigns, adding value to your retail business.
![Go Global in Minutes Go Global in Minutes](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/100x100_benefit_global_100x100_benefit_global.070efb3bd52e79acc872aa6868eb782df8ad2aba.png)
On the internet, your customers can be anywhere in the world. With AWS, deploying large-scale campaigns or expanding into new markets becomes easier & more cost efficient.
![Brooks Brothers Brooks Brothers](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/AWS_brook_brothers_logo2.57a895b7fa4cdca6acb60aa37f84fab4d0d2c151.jpg)
"With AWS, we can focus on initiatives that elevate our business and add value to our customers instead of putting our resources into infrastructure"
Sahal Laher, Executive VP and CIO, Brooks Brothers
![Travis Perkins Travis Perkins](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/AWS_travis_perkins_logo2.0b67fe525d63406523299c86fbad6ea8fe1328e1.jpg)
“With AWS, we have been able to scale on demand during peak periods like Black Friday. This would not have been possible on our old infrastructure”
Jon Ingham, Development Manager, Travis Perkins
![lululemon lululemon](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/AWS_lululemon_logo2.cb01f0d12be749cc12ea4555334d666efd18dc3d.jpg)
“Using AWS, we can push out new features and applications much faster. Instead of taking two days to build a new production account, we can do it in minutes”
Sam Keen, Director Product Architecture, lululemon athletica
![Under Armour Under Armour](http://web.archive.org./web/20180222053137im_/https://d1.awsstatic.com/Industries/Retail/AWS_under_armour_logo2.a2dcecfbc652c790eeb973160ee76c6d1f4ed317.jpg)
“Using AWS we have access to multiple Regions and Availability Zones, which ensures high availability for our millions of global users”
Jesse Demmel, VP Platform Engineering, Under Armour
Use AWS' data storage and warehousing solutions to provide your customers with a seamless and integrated shopping experience regardless of their channel.
Use AWS' scalable analytics pipelines to analyze vast volumes of customer and transactional data quickly and transform it into actionable insights.
Use AWS’ machine learning & AI capabilities to offer your customers relevant, exciting and personalized experiences that increase brand loyalty.
Thousands of retailers are already using AWS. Contact our experts and start your own AWS Cloud journey today.