Facebook Audience Network
Create an ad on Facebook. Show it across the Web.
MORE PEOPLE, MORE PLACES, MORE RESULTS
Extend your campaigns beyond Facebook
Real people
Connect with more of the people you care about, no matter where they are on the web.
More places
Show your Facebook ads across high-quality apps and sites.
Real results
Drive more outcomes and improve your campaign efficiency.
Reach people using engaging ad formats
Use Audience Network to deliver video ads on apps and sites beyond Facebook where people spend their time. Ads in Audience Network can be delivered across devices into a variety of video and display placements, including native, interstitial, rewarded and in-stream video.
Regardless of placement type, you don't need to create and upload new creative assets—the ads will automatically render to fit the placement type with the same creative assets used on Facebook, though you always have the option to customize your creative.
Successful campaigns start with the right objective
Audience Network currently supports the following objectives:
- Traffic
- Conversions
- App installs
- Product catalog sales
- Video views
- Reach
- Brand awareness
- Engagement
Build your brand
Use in-stream video ads to deliver pre-roll and mid-roll placements across popular and trusted publishers, on any device. Since ads followed by content tend to encourage longer view duration, you can deliver more complex marketing messages that may require longer attention from people. In-stream video on Facebook Audience Network can be used in conjunction with other placements, or on its own.
70%+of in-stream ad impressions on Audience Network are viewed to completion1
90%+of in-stream ad impressions on Audience Network are delivered with sound on2
15%fewer conversions on average when you remove Audience Network as a placement3
Enhance your direct response campaigns
Whether you're aiming for installs or conversions, Facebook Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner and in-stream4 placements on mobile apps and sites. Use Audience Network with placement optimization to drive the best results.
Reach more people with Audience Network.
ELEARNING COURSES
Discover the latest courses about Facebook marketing
FACEBOOK IQ
Get insights about media planning and buying
Learn how planning for people—not for channels—can increase the effectiveness of your campaigns.
Additional resources
Audience Network
Get started with site or app monetization with Audience Network.
Advertiser Help Center
Learn more about Audience Network on the Advertiser Help Center.
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