Consumer packaged goods
Build your brand on Facebook.
Create awareness, build preference and drive sales for your brand.
Reach
Over 1.2 billion people use Facebook every day. Reach all the right audiences in your CPG market by advertising to them on Facebook and Instagram.
Brand building
Drive awareness and brand preference using Facebook and Instagram's rich creative canvases on mobile.
Sales Impact
Increase in-store and online sales for consumer goods—and use our people-based marketing to measure the impact of your advertising.
SUCCESS STORY
Benefit topped every brand lift benchmark
Benefit Cosmetics used sequenced video and carousel ads to introduce a new brow product line for a 10-point lift in overall purchase intent.
SUCCESS STORY
Eggo got relevant with a shareable mobile campaign
The frozen waffle brand put a modern twist on a famous campaign—targeting a younger demographic to drive a strong lift in sales.
Increase awareness, trial and loyalty
Find the right Facebook advertising solutions to help you meet your business objectives.
Maximize your impact
Achieve maximum reach to your target audience while staying within your budget.
Make your brand famous
Help people discover, explore and share your brand.
Read up on recent industry research
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Facebook and Instagram play critical roles in our marketing efforts for Perrier. With these platforms, we’re able to reach our intended audience at scale, and deliver extraordinary content that is uniquely created for these channels. Our campaign results demonstrate how powerful the Facebook and Instagram platforms are: not only for awareness, but also for driving sales.
Ashley Albrittain-Ross
Brand Manager, Perrier US
Start building your brand today.
SUCCESS STORIES
See how consumer brands are advertising on Facebook to grow
Growing haircare sales in new markets with Facebook video adsThe global haircare brand used video ads on Facebook and Instagram across 5 key markets, lifting US sales by 8% and reaching over 60% of its target audience of millennials worldwide.
Spreading awareness with Facebook video adsThe sunflower butter brand reached a new health-conscious audience with a series of Facebook video ads and found that the ads raised brand awareness by 19 points.
Building a foundation of awareness with Facebook video adsThis natural beauty company used video ads to increase awareness of its new BAREPRO liquid foundation, successfully increasing ad recall by 21 points.
FACEBOOK IQ
Unlock packaged goods industry insights
Discover how you can carve out a new path to purchase to drive awareness, loyalty and conversions.
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