Grow engagement with Facebook

Once you’ve captured awareness, it's time to get people excited about what you have to offer. Encourage potential customers to sign up for more information or spend time on your app or website—actions that signal they may make a purchase or take another action. Understanding who's close to purchase can help you reconnect with them later and prompt them to complete the transaction.

Facebook's app install ads let you connect with the people who are most likely to install your mobile app. You can link directly to the App Store or Google Play, so people can easily download your app and start exploring.

Provide a variety of clear entry points to your business with Facebook's traffic objective.

If people want to get updates from your business, all they have to do is tap a lead generation ad. They'll get a form pre-populated with their Facebook contact info—and with one tap, you'll generate a qualified lead for your business, or maybe even acquire a new customer.

Create ads that open Messenger threads with potential customers—making it more likely that people will communicate with you and move through consideration towards action. You'll be able to interact more personally with people in order to get leads, increase sales and answer questions.

Before people convert, they often take a smaller action that indicates their interest—such as reacting to a post, responding to an event or claiming an offer. Help them take those actions with Facebook's engagement objective.

Over 100 million hours of video are consumed on Facebook every day. Stay top of mind with quick in-feed video ads that capture attention and spark interest, or deliver a more complex message with lengthier, non-skippable in-stream ads.