Inside AdWords

Grow Your Business Beyond Borders

Thursday, February 15, 2018

Official Guide to Expanding Internationally with AdWordsMarket FinderConsumer Barometer2Go Global Community

Kabam

ManoManoGuide to Expanding InternationallyPosted by Jay Bowden, Industry Director1. UK Google Consumer Surveys, 2014
2. The Consumer Barometer Survey 2014/15

An Update to Our Event Ticket Reseller Policy

Wednesday, February 07, 2018

certified

Not imply that they are a primary marketplace

Prominently disclose themselves as a ticket reseller/secondary marketplace

Prominently disclose that prices may be above face value

Provide the total and breakup of the price across fees and taxes before requiring payment information

Prominently provide the face value of the tickets being sold in the same currency (this will be required starting in March 2018)

change
Posted by David Graff, Senior Director, Trust & Safety, Global Product Policy

Drive better results for your business with machine learning: Part III

Wednesday, January 24, 2018

Part 1Part 2more empowered1Rappi and AutoGravity It’s more than a bidSmart Bidding

Auction-time bidding: Smart Bidding sets bids for each individual auction, not just a few times per day. AdWords Smart Bidding evaluates the relevant contextual signals present at each of those auctions—such as time of day, specific ad creative being shown, or user’s device, and browser—to identify the conversion opportunity, and set an optimized bid tailored to each auction. This allows Smart Bidding to set millions of bids per second, something even an army of marketers wouldn’t be able to do.

Cross-signal analysis: Smart Bidding understands how signal combinations impact conversion rate. For example, a retailer might notice their mobile conversion rates are 20% higher than their desktop conversion rates, and set a mobile bid adjustment of +20%. However, this doesn’t account for the times of day where mobile conversion rates are even stronger, like in the mornings, when people are researching during their commute. Smart Bidding analyzes billions of these types of signals to identify meaningful correlations, and calculates bids based on how likely a conversion will occur.

Query-level learning: Smart Bidding maximizes performance for new and low-volume keywords. By looking at performance data across similar auctions in your account, Google’s machine learning platform makes informed bidding decisions and helps reduce performance fluctuations even when data is scarce. For example, let’s say you just added a new keyword “cheap flights to NYC.” If that query was already matching to another part of your account and similar auctions, Smart Bidding simply applies what it’s learned about that query to set the best possible bid.

Focus on the next big opportunity

HarmoneyTarget ROAS

Maximize conversions Put machine learning to the testcampaign draft and experiment

Check out our updated Smart Bidding guide for best practices on picking the right bid strategy for your business goals.

Posted by Blake Reese, Senior Product Manager 1. Econsultancy and Google, Marketing and Measurement Survey, 2017

Grow your business faster with machine learning: Part II

Wednesday, January 17, 2018

Part 1Part 3more empowered consumer Applying machine learning in AdWordsDynamic Search AdsSmart display campaign Changing the app game1Universal App campaigns

To learn more about how Universal App campaigns can help you reach your most valuable users, take our new education course.Posted by David Mitby, Director of Product Management1. Google Internal Data, May 2017

Grow your app business with Google's new education program for Universal App campaigns

Wednesday, January 17, 2018

Universal App campaigns (UAC)first course

Learn from industry experts. The course was created by marketers who’ve been in your shoes and vetted by the team who built the Universal App campaign.

Learn on your schedule. Watch snackable videos at your own pace. The course is made up of short 3-minute videos to help you master the content faster.

Practice what you learn. Complete interactive activities based on real life scenarios like using UAC to help launch a new app or release an update for your app.

coursehereherePosted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

A New Approach to YouTube Monetization

Tuesday, January 16, 2018

in December Stricter criteria for monetization on YouTubeYouTube Partner Program (YPP)Help Center Manually reviewing Google Preferred Greater transparency and simpler controls over where ads appearPosted by Paul Muret, VP, Display, Video & Analytics

Grow your business faster with machine learning: Part I

Monday, January 08, 2018

Part 2Part 3Consumer Electronics Showage of assistance Solving problems with machine learningteaching them to learn on their own1TensorFlow New opportunities to accelerate growthcapturing the latest trendsentering new marketsUniversal App CampaignsSmart Biddingpredicted click-through ratesubscribePosted by Matt Lawson, Director of Performance Ads Marketing1. Stanford News, 2017

5 New Year's Resolutions for AdWords Success

Thursday, December 21, 2017

1. I will try out new AdWords innovations.new features

As you search in AdWords, keyboard shortcuts will be suggested for future use.

2. I will test more.campaign drafts and experiments3. I will do more in less time.best practices guide4. I will reach more shoppers.1reach and bid higherincrease conversions by 93%

Location extensions show your business information in various formats on the Search Network, Display Network, and Google Maps.

5. I will stay informed.AndroidiOS

With the AdWords app, you can manage your keywords and more on-the-go.

subscribePosted by Karen Yao, Director of Product Management, AdWords1. Source: Google Data, U.S., Jan.-June 2015 vs. Jan.-June 2017.

Keep the lights on for the last-minute shopper this December

Wednesday, December 06, 2017

1 Early birds they are notholiday deals earlier and earlier234 Once shipping cutoff hits, last-minute shoppers make a mad dash56 ‘Where to buy’ searches in 2016

7Shopping best practices guide Christmas may be over, but the shopping isn't8910 Aggregate store traffic vs. toy stores and video game stores in 2016

Green: Aggregate store traffic | Dark blue: Toy stores | Light blue: Video game stores11Think with GooglePosted by Emily Eberhard, Head of Shopping B2B Marketing at Google1. Google Data, U.S., Nov.-Dec. 2016.
2. Google/Ipsos Fall Shopping Study, n=4,720, U.S., Sept. 2017, High Consideration Purchases.
3. Google Data, U.S., Jan.-June 2017 vs. Jan.-June 2015.
4. Google Analytics, Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregate way, Shopping vertical only, Nov.-Dec. 2016.
5. Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, U.S., Nov.-Dec. 2015 and 2016.
6. Google Data, U.S., Nov.-Dec. 2016.
7. Google Data, U.S., Nov.-Dec. 2016.
8. Google Data, U.S., Nov.-Dec. 2016.
9. Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, U.S., Nov.-Dec. 2015 and 2016.
10. Google Data, U.S., Dec. 2016
11. Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on Location History, U.S., Nov.-Dec. 2015 and 2016.

Product ratings on Shopping ads now available globally

Tuesday, December 05, 2017

introducedGoogle Shopping is present How to enable product ratings on Shopping adssign upthird-party aggregatorsGoogle Customer Reviewsseller ratingproduct ratingshere

Learn MoreHelp CenterPosted by Naga Hariharan, Google Shopping Product Manager

Inside AdWords

Looking for a summary of new AdWords features, big and small?

Grow Your Business Beyond Borders

An Update to Our Event Ticket Reseller Policy

Drive better results for your business with machine learning: Part III

Grow your business faster with machine learning: Part II

Grow your app business with Google's new education program for Universal App campaigns

A New Approach to YouTube Monetization

Grow your business faster with machine learning: Part I

5 New Year's Resolutions for AdWords Success

Keep the lights on for the last-minute shopper this December

Product ratings on Shopping ads now available globally

Google Best Practices

Best Practices Newsletter

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