From endangered Pasifika journos to chiefly titles

IT wasn't so long ago that Malia Sio was lamenting on her recent blog over the apparent "demise" of Pacific journos, especially from her Aotearoa viewpoint after swapping her radio work and on the Samoa Observer plus the Tribune for a NZ j-course. She noted that only two other Pasifika students out of a programme of 25 were with her doing journalism at the revamped Whitireia course. But actually, this is better than most in NZ. (AUT has 54 media students but that's out of a programme with a total of 800 plus students. The good news though is that AUT now has a dedicated Pacific journo course on the books - the first in NZ for 17 years!) Malia has also had a crack at the lack of understanding and respect by some NZ media of the use of matai and other Pacific chiefly titles. For example, Pacific Island Affairs Minister Luamanuvao Winnie Laban would correctly be addressed as Luamanuvao throughout a news story after the first instance when the full name is given. Prominent journalist Taualeo'o Stephen Stehlin (Tagata Pasifika) is another example - but his chiefly title is rarely given the respect it deserves in the media. The price of being a journo? But in these days of muddled name styles, many papers that usually dispense with honorifics, also ditch titles - regardless of whether they're Pasifika or palagi.

• Malia Sio's blog

NZ's Pacific minister praises AUT over Pasifika boost

Opening AUT University's new Pacific Media Centre officially last week, NZ Associate Minister for Pacific Island Affairs Luamanuvao Winnie Laban was full of praise for the university's diversity media initiatives. She says AUT has "stepped up to the plate" to take the lead in the sector. She acknowledged the efforts being made in media research and curriculum development and challenged other j-schools, media and universities to follow a similar path. AUT has:

• supported local industry group Pacific Islands Media Association (PIMA) since it was established in 2001;
• published the research journal Pacific Journalism Review - NZ's only such journal;
• sponsored scholarships for Pasifika undergraduate and postgraduate media students (nine so far - half of them already working in the media industry);
• established a new postgraduate Asia-Pacific journalism paper this year - the country's first;
• initiated international scholarships in Beijing, Jakarta and the Pacific; and
• provided impetus for Maori, Pasifika and other NZ media research.

Says Laban: "This centre demonstrates commitment to our cultural diversity, but also to critical thinking and the pursuit of excellence." Pictured: Luamanuvao and PMC director David Robie at the unveiling of the PMC plaque. Photo: Alan Koon.

• Minister's full speech
• PMC slideshow
• AUT media release