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DoubleClick
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The official G+ page for DoubleClick
The official G+ page for DoubleClick

9,259 followers
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Focusing on building engaging ad experiences leads to sustainable business, for both publishers and their advertisers. With Google’s new Insights Engine Project, we’re making it easier for publishers to optimize their business for success with seven powerful features. Read the article inspired by today’s announcement at the Google Partner Leadership Summit 2017: https://goo.gl/ta3Qzi
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What can a single month bring? How about 13% higher ROAS, a 147% increase in revenue, and big time savings on bid optimization--hours you can redirect towards strategic work? https://goo.gl/RZ9ZPk
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What would happen if your customers could find you easily, at their moment of greatest need? iProspect Norway found out when they leveraged DoubleClick Search bid strategies for Thon Hotels, and achieved 147% revenue growth during a one-month test. https://goo.gl/RAQaC6

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Harness video’s unmatched power to connect at all the key moments in everyday life. Serve out-stream video ads across content feeds and within articles programmatically. Seamlessly fit into users’ scrolling behavior. Earn 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange. https://goo.gl/eHWbqH
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When you can see the whole customer journey across every channel, you can plan, measure and optimize like never before. Since luxury retailer Moncler integrated Google Analytics 360 and DoubleClick full stack to get this crystal clear view, the European brand has seen 72% YOY rise in e-commerce and 35% higher ROAS. goo.gl/9wrhSL
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Digital video gives advertisers more power to connect, and programmatic out-stream formats expand these possibilities to more key moments in everyday life--like reading the news, playing games, and scrolling through apps. https://goo.gl/yCz7ui
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Rewarded ads, done right, can put a whole ecosystem on a winning streak. Nestlé teamed up with DoubleClick to run in-app 'opt-in' ads throughout the King Games advertising platform. King found gamers who viewed ads played longer and had more fun, gamers who engaged received a power up or extra life, and Nestle--with a 99.5% VTR and a 3% CTR on Android--successfully connected with a hard-to-reach audience. https://goo.gl/39PDQS
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Today’s path to purchase twists and turns. Track and leverage cross-environment signals, and increase conversions. Using insights from Double Analytics 360 and DoubleClick Search, one luxury e-retailer saw a 55.4% increase in ROAS and 20% increase in sales. https://goo.gl/XDygrK

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The more organic and customized an ad offering, the more consumers engage. Time Inc. partnered with Doubleclick to make this happen with “Adapt.” The premium outstream video offering seamlessly integrates with content, dynamically customizes advertisers’ creative, and works together with instream campaigns. Find out more: https://goo.gl/qXXaSU
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Offer custom “full circle” solutions. Provide native ads at scale, across platforms, that drive to branded content. Dramatically increase brand awareness, response rates and viewability. https://goo.gl/JbmRHJ
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