Out Now Consulting

Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.

Origins

Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency.

Significant Others presented the Keynote address at the world's first gay marketing conference in 1994.

Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country.

Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets.

Out Now's role in the development of gay marketing in various countries has been discussed in the Dutch language edition of 'Principes van Marketing' (Principles of Marketing) - a marketing textbook - by Dr. Philip Kotler.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Martin Garrix

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Martijn Garritsen (born 14 May 1996), commonly known by his stage name Martin Garrix (by his logo Mar+in Garri×), is a Dutch DJ, composer, musician and record producer. He is best known for the track "Animals", which was a top 10 hit in more than 10 countries; the song has peaked at number 1 in Belgium and the United Kingdom, and number 3 in Ireland. His single "Wizard", produced with Jay Hardway, was successful in numerous countries in 2014. Debuting at number 40 of DJ Magazine's Top 100 DJs, he is currently ranked number 3, behind Dimitri Vegas & Like Mike and Hardwell.

Career

Martin Garrix learned to play guitar at age 8. In 2004, Martin Garrix expressed interest in becoming a DJ after seeing Tiësto perform at the Olympic games in Athens. Garritsen took particular inspiration from the track "Traffic", prompting him to download specialist software and enabling him to start composing. In 2013, Garritsen graduated from the Herman Brood Academy, a production school in Utrecht. Martin Garrix used multiple aliases, among them GRX. He ghost writes tracks for other artists, and despite this, only one in fifty of his tracks have made it out to the public.

Jim Parsons

James Joseph "Jim" Parsons (born March 24, 1973) is an American actor. He is known for playing Sheldon Cooper in the CBS sitcom The Big Bang Theory. He has received several awards for his performance, including four Primetime Emmy Awards for Outstanding Lead Actor in a Comedy Series and the Golden Globe Award for Best Actor in a Television Series Musical or Comedy.

In 2011, Parsons made his Broadway debut portraying Tommy Boatwright in the play The Normal Heart, for which he received a Drama Desk Award nomination. He reprised the role in the film adaptation of the play, and received his seventh Emmy nomination, this time in the category of Outstanding Supporting Actor in a Miniseries or a Movie. On January 29, 2015, it was announced that Parsons would be returning to Broadway as God in the new play An Act of God, which opened in May 2015.

Early life

Jim Parsons was born at St. Joseph Hospital in Houston, Texas, and was raised in one of its northern suburbs, Spring. He is the son of Milton Joseph "Mickey/Jack" Parsons, Jr. (February 6, 1949 – April 29, 2001) and teacher Judy Ann (née McKnight). His sister Julie Ann Parsons is also a teacher. He attended Klein Oak High School in Spring. Parsons points to a role in Noises Off during his junior year as the first time "I fully connected with the role I was playing and started to truly understand what it meant to be honest on stage." After playing the role of the Kola-Kola bird in a school production of The Elephant's Child at age six, Parsons was determined to become an actor. The young Parsons was heavily influenced by sitcoms, particularly Three's Company, Family Ties, and The Cosby Show.

Eric Prydz

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Eric Sheridan Prydz (/ˈprɪdz/; born July 19, 1976), also known by his stage names Pryda /ˈpraɪ.də/ and Cirez D,/ˈsaɪ.rɛz.diː/ is a Swedish DJ and producer based in Los Angeles.

Personal life

Aside from producing music, Prydz also runs the record labels Pryda, Pryda Friends and Mouseville, which release most of his own music. On Pryda, he releases music as Pryda. On Mouseville Records, started in 2002, he releases techno tracks as Cirez D.

Career

Prydz was perhaps best known for his 2004 hit single "Call on Me", at that time, which sampled the Steve Winwood hit "Valerie". It topped the UK singles charts for five weeks and was also number one on the German Top 100 for six consecutive weeks. Although this track made him immensely popular, Eric has stopped playing it in his shows in an attempt to distance himself from the track. In some respects he has succeeded, and with his newer songs, Eric has gained recognition from both underground and mainstream fans. In 2006, he released a remixed version of Pink Floyd's "Another Brick in the Wall, Part 2", titled "Proper Education", with a video. And he was also the only artist ever to be given the go ahead to sample Pink Floyd .