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Getting started with Pages

Here’s how to set up a Facebook Page and run it.

What you need to create a Facebook Page

Use your business name for your Facebook Page

A Page name

Use a name that people will search for, like your business name.

Add a cover and profile picture for your Facebook Page

Two photos

You may use your logo or photos of your space, products or customers.

Add a call to action for your Facebook Page

A call to action

What do you want people to do when they come to your page?

Create your Page

Facebook Page creation interface on desktop

Set up your Page by selecting a category, entering your business information, uploading photos and adding a call-to-action button. Creating a Page takes only a few minutes.

Want to convert a Facebook profile into a business Page?

Add features

You can turn on messaging for your Page so people can send private messages to your business to ask questions, get in touch or make suggestions.

To make your Page more useful for people, you can also add special content to your Facebook Page, to display your food or drink menu, list your services or showcase your products with a shop section.

Facebook Page interface on mobile with messaging turned on

Promote your Page

Facebook Page interface on mobile and how to invite friends

Once your Page is set up, invite your customers and contacts to connect with you there to get in touch and keep up with what’s going on.

Publish content

Sharing photos and updates keeps your Page fresh for visitors and helps you keep in touch with customers. You can extend the reach of your posts beyond your Page followers by boosting your posts and selecting the people you want to connect with.

Facebook Page mobile interface: creating a post

Measure and manage

Ads Manager interface on desktop

Once your Page is created and you're publishing posts, you can use Page Insights to track how many people you’re reaching, which content they respond best to, how many people took action and more. Seeing how your Page is performing can help you further define your content strategy and understand how your Page helps you accomplish your business goals.

Start telling people about your business.

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