Sarasota Opera

Sarasota Opera is a professional opera company in Sarasota, Florida, USA, which was founded as the Asolo Opera Guild and, until 1974, presented a visiting company's productions. Between 1974 and 1979, it set about mounting its own productions in the same venue until, in 1979, it acquired the Edwards Theatre, which became the Sarasota Opera House in 1984. The house underwent a further renovation in 2008, creating a 1,119-seat venue.

In addition to two or three operas in the popular repertoire, each season typically includes an opera as part of the long-running "Verdi Cycle", the company's planned presentations of every Verdi opera, and one in the "Masterworks Revival" series.

Company History

Initially bringing the Turnau Opera of Woodstock, New York to perform chamber-sized operas at the historic Asolo Theater on the grounds of the John and Mable Ringling Museum of Art, the guild then began mounting its own productions, also at the Asolo, in 1974, but when it acquired the Edwards Theatre in 1979, the company set about a rehabilitation of the old vaudeville and movie theater and opened it in 1984.

Opera

Opera /ˈɒprə/ (Italian: [ˈɔːpera]; English plural: operas; Italian plural: opere [ˈɔːpere]) is an art form in which singers and musicians perform a dramatic work combining text (libretto) and musical score, usually in a theatrical setting. In traditional opera, singers do two types of singing: recitative, a speech-inflected style and arias, a more melodic style. Opera incorporates many of the elements of spoken theatre, such as acting, scenery, and costumes and sometimes includes dance. The performance is typically given in an opera house, accompanied by an orchestra or smaller musical ensemble, which since the early 1800s has been led by a conductor.

Opera is part of the Western classical music tradition. It started in Italy at the end of the 16th century (with Jacopo Peri's lost Dafne, produced in Florence in 1598) and soon spread through the rest of Europe: Schütz in Germany, Lully in France, and Purcell in England all helped to establish their national traditions in the 17th century. In the 18th century, Italian opera continued to dominate most of Europe (except France), attracting foreign composers such as Handel. Opera seria was the most prestigious form of Italian opera, until Gluck reacted against its artificiality with his "reform" operas in the 1760s. Today the most renowned figure of late 18th century opera is Mozart, who began with opera seria but is most famous for his Italian comic operas, especially The Marriage of Figaro (Le Nozze Di Figaro), Don Giovanni, and Così fan tutte, as well as The Magic Flute (Die Zauberflöte), a landmark in the German tradition.

Sarasota, Florida

Sarasota (/ˌsærəˈsoʊtə/) is a city located in Sarasota County on the southwestern coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, connections to the Ringling family, and the Sarasota School of Architecture. The city is located in the southern end of the Tampa Bay Area, north of Fort Myers and Punta Gorda. Its current official limits include Sarasota Bay and several barrier islands between the bay and the Gulf of Mexico. According to the U.S. Census Bureau, in 2013 Sarasota had a population of 53,326. In 1986 it became designated as a certified local government. Sarasota is a principal city of the Sarasota metropolitan area, and is the seat of Sarasota County.

The islands separating Sarasota Bay from the gulf near the city, known as keys, include Lido Key and Siesta Key, which are famous worldwide for the quality of their sandy beaches. The keys that are included in the boundary of Sarasota are Lido Key, St. Armands Key, Otter Key, Coon Key, Bird Key, and portions of Siesta Key. Previously, Siesta Key was named Sarasota Key. At one time, it and all of Longboat Key were considered part of Sarasota and confusing contemporaneous references may be found discussing them.

Television advertisement

A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").

Sarasota Opera House

The Sarasota Opera House (originally the Edwards Theatre) is an historic theatre, now opera house, located at 61 North Pineapple Avenue in Sarasota, Florida. The vision of a local man and the first mayor of the town, A. B. Edwards. It originally opened on April 10, 1926 with an elaborate three-story entrance containing "eight shops on the ground floor, 12 offices on the second floor, and 12 furnished apartments on the third, while the theatre's auditorium contained an orchestral pipe organ. As noted on the Sarasota Opera's website, the Sarasota Herald Tribune hailed Edwards for "having admitted Sarasota into a fairyland of costly decoration, rich furnishings and never to be forgotten artistry."

The building was designed by Roy A. Benjamin in the Mediterranean Revival Style Architecture and constructed by the GA Miller Construction Company.

The theatre is now the home of the Sarasota Opera Association, Inc., which owns the building. The Association is the parent body which runs the Sarasota Opera. The house now seats 1,119.