Red Bull

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is in a gold shorter can. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, New York Red Bulls, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

Red Bull Salzburg

Red Bull Salzburg may refer to:

Champions League

Champions League most commonly refers to the UEFA Champions League. It may also refer to:

Association football

UEFA Champions League

The UEFA Champions League, known simply as the Champions League, is an annual continental club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs. It is one of the most prestigious tournaments in the world and the most prestigious club competition in European football, played by the national league champion (and, for some nations, one or more runners-up) of each UEFA national association. The final of the 2012–13 tournament was the most watched UEFA Champions League final to date, as well as the most watched annual sporting event worldwide in 2013, drawing 360 million television viewers.

Introduced in 1992, the competition replaced the European Champion Clubs' Cup, or simply European Cup, which had run since 1955, adding a group stage to the competition and allowing multiple entrants from certain countries. The pre-1992 competition was initially a straight knockout tournament open only to the champion club of each country. During the 1990s, the format was expanded, incorporating a round-robin group stage to include clubs that finished runner-up of some nations' top level league. While most of Europe's national leagues can still only enter their national league champion, Europe's strongest national leagues now provide up to four teams for the competition, and will provide up to five teams from the 2015–16 season onwards. Clubs that finish next-in-line in each nation's top level league, having not qualified for the UEFA Champions League competition, may be eligible for the next level UEFA Europa League competition.

FC Red Bull Salzburg

FC Red Bull Salzburg is an Austrian association football club, based in Wals-Siezenheim. Their home ground is the Red Bull Arena. Due to sponsorship restrictions, the club is known as FC Salzburg and wears a modified crest when playing in UEFA competitions.

The club was known as SV Austria Salzburg, and had several sponsored names, before being bought by the Red Bull company in 2005 who renamed the club and changed its colours from its traditional violet and white to red and white. The change resulted in some of the team's fans forming a new club, SV Austria Salzburg.

Founded in 1933, the club won its first Austrian Bundesliga in 1994, which was the first of three in the space of four seasons which also saw them reach the 1994 UEFA Cup Final. The team currently has eight league titles to its name.

History

Pre-Red Bull

FC Red Bull Salzburg was founded on 13 September 1933 as SV Austria Salzburg, after the merger of the city's two clubs, Hertha and Rapid. In 1950, the club was dissolved but re-founded later the same year. It reached the Austrian top flight in 1953, and finished 9th of 14 clubs in its first season there, avoiding relegation by five points.Vienna-born Erich Probst was Salzburg's first-ever international, earning the last of his 19 Austrian caps on 27 March 1960. Adolf Macek, who made the first of his four international appearances on 9 October 1965, was the club's first local player to earn a cap for Austria.