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The most customizable eCommerce platform for building your online business. Get started today for free.
Finally, choosing a WooCommerce theme is easy.
Say hello to Storefront.
Storefront is built and maintained by WooCommerce core developers so you can rest assured the integration between WooCommerce, WooCommerce extensions and Storefront is water-tight.
Uptime is of utmost importance to any eCommerce site. Say goodbye to fear of conflicts between theme and plugin during major WooCommerce updates.
The Storefront platform is built on solid foundations. Based on the popular Underscores starter theme (which Automattic use for all themes on WordPress.com) it also features a responsive layout, flexible, nestable grid system and schema markup for enhanced SEO performance.
The default Storefront design is clean and simple - the perfect starting point from which to customise your store to match your brand, whether that's using the WordPress customizer or a custom plugin / child theme integrated with the developer friendly codebase.
What are you waiting for? Install Storefront and transform your shop now.
The Storefront philosophy is to do one thing well. In this case that is to provide a rock solid foundation for your next WooCommerce project.
Here's what makes Storefront great:
With Storefront, you only get what you need. That means no superfluous shortcodes and other extraneous nonsense.
Other WordPress themes bundle a multitude of sliders. Storefront lets you choose the appropriate plugin for your slider needs. Need a slider that works with Storefront? Check out WooSlider.
Page builders are great, if you need one. If you don't, they're bloat. Storefront is compatible with Site Origin PageBuilder, Beaver Builder & Visual Composer. Install your favorite and go!
Valid schema markup for improved SEO performance.
Bulletproof integration, not only with WooCommerce core but with several WooCommerce extensions.
Change the look and feel of your store in a few clicks and see your tweaks in real-time. Want more control? Check out the Storefront Designer extension.
Every Storefront element has been meticulously placed upon a flexible and robust CSS grid.
Whether you view a Storefront store on a laptop / desktop computer or handheld device, it will adapt and display beautifully.
Underscores is Automattic's popular starter theme, used as a starting point for all WordPress themes on WordPress.com. Secure & stable.
Storefront is fully localized and ready for your translations. Download a translation file for your language, or contribute to translating Storefront on WordPress.org.
Storefront adheres to the strict wordpress.org accessibility guidelines making your store accessible to the widest audience possible.
The homepage template included in Storefront will display product categories, recent, featured, on sale & top-rated products.
The Storefront core feature list is lean & mean by design. To take your Storefront install to the next level, have a look at the Storefront extension catalog.
With Storefront Powerpack, you can easily add style and customize the appearance of your store – all without ever touching any code.
$59.00Add a Contact section to the Storefront homepage.
$0.00Storefront Hamburger Menu turns the default handheld navigation into an off-screen sidebar menu with a hamburger toggle.
$0.00View all Storefront extensions
Storefront Child Themes allow you to instantly transform the look of your store. Take a look at our growing catalog now.
View all Storefront Child Themes
Suggest and vote on ideas / feature requests at the Storefront Ideas Board. The most popular ideas will see prioritised development.
There's a wealth of Storefront documentation available at the WooCommerce documentation site.
WooCommerce Customers can get dedicated support through our help desk.
Not a customer? Try the WordPress.org support forums.
Spotted an issue in Storefront and want to report it? Or even better, submit a patch?
Head on over to the active github repository where you can help shape the future of Storefront!
WooCommerce - the most customizable eCommerce platform for building your online business.