Before we say more about another brand, we'd like to say this - we totally respect the right of companies to choose where they put their money. And the Coopers Foundation publicly aligns itself with Christian values. All of this is fair enough. They do support The Bible Society Australia, and look more deeply in to this at a blog post if you are interested because it lays it out quite clearly I think: Aleofatime.com
It is far easier to respect a brand who is open and transpar...ent in their position, and with respect to their values, than brands who do not wear their values on their sleeves. None the less, Coopers posted this disclaimer (as well another related statement) below on their website:
Coopers have released commemorative cans of Premium Light beer to celebrate The Bible Society’s 200th anniversary. In doing so, we aren’t trying to push a religious message, we see these commemorative cans as a celebration of the Bible Society’s 200 years of charitable work in Australia.
We want you to know that Coopers did not give permission for our Premium Light beer to feature in, or ‘sponsor’ the Bible Society’s ‘Keeping it Light’ video featuring Andrew Hastie and Tim Wilson.
We respect the beliefs of our community and do not wish to try and change them. Our family brewery is made up of individuals from a number of different backgrounds, all of whom hold differing views on politics and religion, which we think is reflective of the wider community.
We would like all Coopers fans to know that we support and embrace all of our beer drinking community.
