G.I. Joe

G.I. Joe is a line of action figures produced and owned by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (USAF), Action Marine (USMC) and later on, the Action Nurse. "G.I." is a generic term for U.S. soldiers. The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.

The G.I. Joe trademark has been used by Hasbro to title two different toy lines. The original 12-inch (30 cm) line that began in 1964 centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982, the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons and explosives.

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G.I. Joe: The Rise of Cobra

G.I. Joe: The Rise of Cobra is a 2009 American military science fiction action film based on the G.I. Joe toy franchise, with particular inspiration from the comic book and cartoon series G.I. Joe: A Real American Hero. The film is directed by Stephen Sommers, produced by Lorenzo di Bonaventura and co-written by Stuart Beattie, based on a 1998 screenplay by John Paul Kay. G.I. Joe features an ensemble cast based on the various characters of the franchise. The story follows two American soldiers, Duke and Ripcord, who join the G.I. Joe Team after being attacked by Military Armaments Research Syndicate (M.A.R.S.) troops.

After leaked drafts of the script were criticized by fans, Larry Hama, writer of the comic, was hired as creative consultant, and rewrites were made. Filming took place in Downey, California, and Prague's Barrandov Studios, and six companies handled the visual effects. The film was released on August 7, 2009, worldwide, following an extensive marketing campaign focused on the Mid-American public. The Rise of Cobra opened at the top of the box office and grossed over $302 million worldwide by the end of its run. Critical reception was generally mixed. The sequel, G.I. Joe: Retaliation, was released on March 28, 2013.

The Rise

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G.I. Joe: A Real American Hero

G.I. Joe: A Real American Hero is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the present day. It was supported by two animated series as well as a major comic series published by Marvel Comics.

The toyline continues to play a large part in Hasbro's G.I. Joe franchise. This version of G.I. Joe is still much recognized by many people who grew up in the 1980s and 1990s.

Origin

"A Real American Hero" was brought about as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 ³⁄₄ in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3³⁄₄" scale toylines.

The genesis of the toy line came about from a chance meeting in a men's room. According to Jim Shooter, then editor-in-chief of Marvel Comics: