Gers Pardoel

Gerwin Pardoel (born 12 May 1981), better known by his stage name Gers Pardoel or mononymously as Gers, is a Dutch rapper. He rose to fame in 2009, due to his successful collaboration with The Opposites on the single "Broodje Bakpao". Pardoel's debut studio album Deze wereld is van jou was released in November 2011 and was certified Platinum by the NVPI. The Nederhop artist is best known for his number-one single "Ik neem je mee", which became the most succesfull Dutch-language hit in the Dutch Top 40 ever.

Biography

1981–2002: Early life

Gerwin Pardoel was born on 12 May 1981 in Nijmegen, thirty-five minutes before his younger twin brother Robbie. When Pardoel was young, his father was purchaser at a nursing home. Later, his father went working for the theme park De Efteling in Kaatsheuvel. His mother was housewife and took care of the children.

When Pardoel was 17 years old, his life was rudely disturbed by his mother's death. She died from cancer. His life was turned upside down and the relation with his father deteriorated enormously. To escape from his difficult home situation, Pardoel looked for refuge in roller skating. He was a very fanatical roller skater and wanted to reach the Dutch roller skating top. Together with Steffen Haars and Huub Smit (nowadays known as the characters of New Kids), he practiced almost every day in an inline skate hall in 's-Hertogenbosch. The hall became a "new home" for Pardoel. He reached the ninth position in a national roller skating competition.

Gers

The Gers (French: le Gers, pronounced: [ʒɛʁs] or [ʒɛʁ]; Gascon: Gers) is a department in the Languedoc-Roussillon-Midi-Pyrénées region in the southwest of France named after the Gers River.

Inhabitants are called les Gersois.

History

In the Middle Ages, the Lordship of L'Isle-Jourdain was nearby.

The Gers is one of the original 83 departments created during the French Revolution on 4 March 1790. It was created from parts of the former provinces of Guyenne and Gascony.

In 1808 it lost Lavit on its north-eastern side to the newly created department of Tarn-et-Garonne.

Culture

The culture is largely agricultural, with great emphasis on the local gastronomical specialties such as:

Also, some prominent cultivated crops are corn, colza, sunflowers and grain.

The Gascon language is a dialect of Occitan, but it is not widely spoken. The department is characterised by sleepy bastide villages and rolling hills with the Pyrenees visible to the south.

Ik neem je mee

"Ik neem je mee" (English: "I'll Take You With Me") is a song recorded by Dutch rapper Gers Pardoel for his debut studio album, Deze wereld is van jou (English: "This World Is Yours"). It was released on 2 September 2011 as the second single of the album. The song was produced by Dutch producer Sergio van Gonter, better known as Reverse, and co-written by Van Gonter, Pardoel and Ricardo de Rooy. The single became a great success in the Netherlands and Belgium. "Ik neem je mee" is the most successful Dutch-language song in the Dutch Top 40 ever.

Chart performance

"Ik neem je mee" became a great success in The Netherlands and Flanders. In The Netherlands, the song reached the peak position in both the Dutch Top 40 and the Mega Single Top 100. It spent five weeks at the top of the Mega Single Top 100 and six weeks at the peak position of the Dutch Top 40. On 3 November 2011, "Ik neem je mee" was certified gold by the NVPI. Gers Pardoel received the award from Matthijs van Nieuwkerk during an episode of De Wereld Draait Door. Pardoel's first reaction was: "Now already?!" A few weeks later, on 26 November, the song was certified platinum in The Netherlands. This time, Pardoel received the award from Paul de Leeuw during an episode of PAU!L, after his performance with Guus Meeuwis. In Flanders, the song reached the second position in the Ultratop 50 and the first position in the Radio 2 Top 30. The song was also certified gold and later even platinum by the Belgian Entertainment Association.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.