Every Cologne resident has more than their fair share of zest for life and partying spirit – it's in their DNA. After all, Cologne is more than just a city – it is a matter of the heart, an emotion and an unfalteringly positive state of mind. At the root of this outlook are carnival, kölsch beer and, of course, Cologne Cathedral.

What does Berlin have that other world cities don't? Well, first of all, there's the locals, whose rough yet friendly charm is all part of the Berlin experience. Add to that an incredible array of sights that reflect not only the city's newfound swagger but also its great history and the dramatic events of the 20th century.

Frankfurt is first and foremost a city of modernity. Business, architecture and Europe's third-largest airport – they're all here and they're all at the cutting edge. Perhaps that's why Frankfurt has grown a particular fondness for museums that vary greatly in terms of size, style and subject matter. The city prides itself on always staying ahead of the times, whilst preserving traditions at the same time.

Explore the far corners of the globe and return via Hamburg – travel itineraries don't get much better than that. Gateway to the world, beautiful seafaring hub, maritime capital of the north – even the normally reserved locals find it hard to conceal their pride in their home city, its ambience and its cosmopolitan charm.

Lifestyle, joie de vivre or lebensart – whatever you call it, Munich has it in spades. It might be down to the clear blue skies or simply the city's beauty, but one thing's for certain: the people of Munich always like to show their best side, whether they're in a beer garden, on one of the exclusive shopping streets, or in Bayern Munich's stadium.

Düsseldorf becomes the focus of the fashion world when the city reveals the latest in designer fashion and high-street trends. 'The Gallery Düsseldorf' emerged from Igedo (the world's biggest fashion show in its day) and is now a biannual event that attracts international fashion designers and buyers in their droves to the Rhine city.