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Facebook IQ offers powerful consumer and advertising insights based on 2 billion people. Start building more effective campaigns today.
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Our latest research about people, marketing and measurement.
ADVERTISING INSIGHTS
February 6, 2018
Connect campaigns to business results with incrementality measurement
PEOPLE INSIGHTS
February 5, 2018
What were the biggest hits, shares and views on Facebook during Super Bowl LII?
Extended experiences
Dive deeper into our data and insights.
More than a Message: The Evolution of Conversation
Explore what’s driving the meteoric rise of messaging across 14 markets.
Meet the Parents
The nuclear family is fast becoming the networked family. But how much do we really know about the reality of modern parenting?
45 Up
Learn how people ages 45up in France, Italy and the UK are using tech to stay physically, mentally and socially active, and challenging popular perceptions of aging.
Hand to Heart
We know that mobile moves people. But grabbing someone’s attention and heart in a mobile feed is different than on TV.
Shifts for 2020
The world is changing—fast. Find out which shifts in consumer behavior and expectations you can leverage today to help secure relevance and growth tomorrow.
Cross Border Insights Finder
Compare Facebook insights across countries and identify growth opportunities around the world for your business.
Expand your marketing toolkit
Cross Border Insights Finder
Compare Facebook insights across countries and identify growth opportunities around the world for your business.
Audience Insights
Inspire meaningful campaigns that drive real results, powered by data on the 2 billion real people across Facebook’s platforms.
Facebook Business
Discover how Facebook’s family of apps and services can help you reach people, drive sales and grow your business.
Facebook Blueprint
Learn how Facebook’s marketing tools and services can help you achieve your business goals.
Instagram Business
Over 6M businesses worldwide tell their stories at the center of visual discovery. What will you tell?
Creative Hub
Create mock-ups for ads so anyone can experience your campaign like it’s already live. Find inspiration in other examples of creative.
Explore more insights
Get the latest insights for marketing and advertising on our Facebook IQ Page.