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Facebook Audience Network

Facebook Audience Network

Create an ad on Facebook. Show it across the Web.

MORE PEOPLE, MORE PLACES, MORE RESULTS

Extend your campaigns beyond Facebook

Facebook Audience Network deliver ads to real people

Real people

Connect with more of the people you care about, no matter where they are on the web.

Facebook Audience Network extend reach on mobile apps and website

More places

Show your Facebook ads across high-quality apps and sites.

Get reporting of your ads with Facebook Audience Network

Real results

Drive more outcomes and improve your campaign efficiency.

Reach people using engaging ad formats

Use Audience Network to deliver video ads on apps and sites beyond Facebook where people spend their time. Ads in Audience Network can be delivered across devices into a variety of video and display placements, including native, interstitial, rewarded and in-stream video.

Regardless of placement type, you don't need to create and upload new creative assets—the ads will automatically render to fit the placement type with the same creative assets used on Facebook, though you always have the option to customize your creative.

Learn more about asset customization

Example of a Facebook ad delivered from Facebook Audience Network on a mobile app

Successful campaigns start with the right objective

Audience Network currently supports the following objectives:

  • Traffic
  • Conversions
  • App installs
  • Product catalog sales
  • Video views
  • Reach
  • Brand awareness
  • Engagement
Types of Facebook ad objectives supported by Audience Network
Facebook In-Stream Video Ads for pre-roll and mid-roll placements

Build your brand

Use in-stream video ads to deliver pre-roll and mid-roll placements across popular and trusted publishers, on any device. Since ads followed by content tend to encourage longer view duration, you can deliver more complex marketing messages that may require longer attention from people. In-stream video on Facebook Audience Network can be used in conjunction with other placements, or on its own.

70%+of in-stream ad impressions on Audience Network are viewed to completion1

90%+of in-stream ad impressions on Audience Network are delivered with sound on2

15%fewer conversions on average when you remove Audience Network as a placement3

Enhance your direct response campaigns

Whether you're aiming for installs or conversions, Facebook Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner and in-stream4 placements on mobile apps and sites. Use Audience Network with placement optimization to drive the best results.

Select Automatic Placements on Facebook Ads Manager for placement optimization

Reach more people with Audience Network.

ELEARNING COURSES

Discover the latest courses about Facebook marketing

AUDIENCE NETWORK

Extend the reach of your Facebook campaigns

AUDIENCE NETWORK

Audience Network Native Ads

WEBINAR

Expanding the Power of Facebook Advertising with Audience Network Webinar

WEBINAR

Sight, Sound, and Motion: Building Effective Video Across the Facebook Family Webinar

FACEBOOK IQ

Get insights about media planning and buying

Learn how planning for people—not for channels—can increase the effectiveness of your campaigns.

Additional resources

Audience Network

Advertiser Help Center

Learn more about Audience Network on the Advertiser Help Center.

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