Collection ads
Tell a story and showcase relevant products and features—all in a single Facebook ad
Create an AdPeople spend more and more time on their phones, which has changed how they discover, learn and buy. They expect fast-loading, seamless and engaging experiences on mobile. And mobile videos have become the channel where people are increasingly discovering and learning about new products and offerings.
That’s why we created collection, an ad format that makes it easier for people to discover, browse and purchase products and offerings in a visual and immersive way.
FACEBOOK COLLECTION AD
A seamless browsing experience
With Facebook collection ads, people who tap on your ad can browse multiple products or learn more about the features of a specific product, all within a fast-loading experience.
Use collection ads to drive consideration
Every objective can be used with a custom Canvas template.
Get new customers
Drive conversions with a mobile landing page that encourages action.
Sell products: Grid layout
Showcase products in a grid layout so people can browse more of your products in one place.
Sell products: Lifestyle layout
Let people explore your products in action by featuring them in photos.
Showcase your business
Give people an engaging way to explore your brand, product or service.
The Canvas full-screen advantage: How collection and Canvas work together
Generate intent with collection ads
Collection ads offer a News Feed experience that drives discovery and attention.
Nurture intent with Canvas
When someone clicks on a collection ad, they'll land on Canvas—a full-screen experience that drives engagement and and nurtures interest and intent.
Harvest intent on your site or app
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Our mission was to democratize the runway and make every look immediately available to all consumers worldwide. We took our video assets to the next level, through integrating shopping functionality. Collection creates a consumer experience that reflects how current generations of digital natives interact with their favorite brands. The results exceeded expectations, generating an ROI increase of over 200%.
Avery Baker
Chief Brand Officer, Tommy Hilfiger
Capture the attention of mobile shoppers with the Facebook collection ad format
Additional resources
Take our elearning course on creative considerations for Video in mobile News Feed.
Ads Guide
Learn about using the collection ad format.
Advertiser Help Center
Creative Hub
Get inspired and mock up ads in the collection ad format.
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