Expand your in-feed story with an instant-loading fullscreen experience
Canvas enables you to shorten the distance between your message and the customer. It loads instantly, is mobile-optimized and is designed to capture complete attention of your audience. With Facebook Canvas ads, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and engage with lifestyle images with tagged products—all in a single ad. They won't just view your story, they'll become part of it.
Easy to create
Try our easy-to-use templates or build a custom, one-of-a-kind Canvas of your own.
Fast loading
Canvas ads are designed for mobile and load up to ten times faster than standard mobile web.
Any business, any goal
No matter what your goal, Facebook Canvas has you covered. Acquire new customers, amplify your business, inspire mobile shopping or drive brand awareness.
Easy-to-use templates for your business objectives
Create a Facebook Canvas ad in no time at all with one of our four optimized templates—or build from scratch to create a one-of-a-kind Canvas to tell your story.
Get new customers
Drive conversions with a mobile landing page that encourages action.
Sell products: Grid layout
Showcase products in a grid layout to people can browse more of your products in one place.
Sell products: Lifestyle layout
Let people explore your products in action by featuring them in photos.
Showcase your business
Give people an engaging way to explore your brand, product or service.
The Canvas full-screen advantage: Go big with your campaigns
Generate intent with ads in feed
Many of our ad formats offer a News Feed experience that drives discovery and attention—from video and collection, to carousel and slideshow.
Nurture intent with Canvas
When someone clicks on a collection ad, they'll land on Canvas—a full-screen experience that drives engagement and and nurtures interest and intent.
Harvest intent on your site or app
Canvas will send people to your website or app, which helps you turn intent into valuable actions downstream.
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Facebook’s Canvas enabled us to tell a compelling home improvement story outside the confines of a typical News Feed advert. This allows customers to get a complete understanding of Lowe's coordinated style without ever leaving the platform. The experience provides a unique opportunity for the customer to explore the path of inspiration to conversion seamlessly.
Brad Walters
Director of Social Media & Content Strategy at Lowe’s Home Improvement
Tell your story with Canvas
FACEBOOK IQ
Get insights about advertising on our platforms.
Understand the value of measurement and its influence in developing effective marketing.
Additional resources
Take our elearning course on using Canvas ads.
Ads Guide
Advertiser Help Center
Read how to get started with Canvas ads.
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