Privacy Policy

We’re updating our Privacy Policy on January 3, 2018. You can learn about what’s new here. Our new policy and current policy are both below.

Privacy Policy

This is our updated Privacy Policy going into effect on January 3, 2018.

Your privacy is critically important to us. At Automattic, we have a few fundamental principles:

We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
We store personal information for only as long as we have a reason to keep it.
We aim to make it as simple as possible for you to control what information on your website is shared publicly (or kept private), indexed by search engines, and permanently deleted.
We help protect you from overreaching government demands for your personal information.
We aim for full transparency on how we gather, use, and share your personal information.

Below is Automattic Inc.’s privacy policy, which incorporates and clarifies these principles.

Who We Are and What This Policy Covers

Howdy! We are the folks behind a variety of products and services designed to allow anyone–from bloggers, to photographers, small business owners, and enterprises–to build and manage a website to share with the world. Our mission is to democratize publishing. We believe in powering the open Internet with code that is open source and are proud to say that the vast majority of our work is available under the GPL. Unlike most other services, because our GPL code is public, you can actually download and take a look at that code to see how it works.

This Privacy Policy applies to information that we collect about you when you use:

Our websites (including automattic.com, wordpress.com, vip.wordpress.com, jetpack.com, gravatar.com, intensedebate.com, vaultpress.com, and akismet.com);
Our mobile applications (including the WordPress mobile app for Android and iOS); and
Other products and services that are available on or through our websites (including WordPress.com plans, WordPress.com VIP, Jetpack, Gravatar, the IntenseDebate comment management system, and Akismet plans).

Throughout this Privacy Policy we’ll refer to our website, mobile applications and other products and services collectively as “Services.”

Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.

Please note that this Privacy Policy does not apply to any of our products or services that have a separate privacy policy.

If you have any questions about this Privacy Policy, please contact us.

Information We Collect

We only collect information about you if we have a reason to do so–for example, to provide our Services, to communicate with you, or to make our Services better.

We collect information in three ways: if and when you provide information to us, automatically through operating our services, and from outside sources. Let’s go over the information that we collect.

Information You Provide to Us

It’s probably no surprise that we collect information that you provide to us. The amount and type of information depends on the context and how we use the information. Here are some examples:

Basic Account Information: We ask for basic information from you in order to set up your account. For example, we require individuals who sign up for a WordPress.com account to provide a username and email address–and that’s it. You may provide us with more information–like your name–but we don’t require that information to create your account.
Public Profile Information: If you have an account with us, we collect the information that you provide for your public profile. For example, if you have a WordPress.com account, your username is part of that public profile, along with any other information you put into your public profile. Your public profile is just that–public–so please keep that in mind when deciding what information you would like to include.
Transaction and Billing Information: If you buy something from us–a subscription to a WordPress.com plan, a premium theme, or a custom domain, for example–you will provide additional personal and payment information that is required to process the transaction and your payment, such as your name, credit card information, and contact information.
Content Information: Depending on the Services you use, you may also provide us with information about you in the draft and published content for your website. For example, if you write a blog post that includes biographic information about you, we will have that information, and so will anyone with access to the Internet, if you choose to publish the post publicly. This might be obvious to you…but it’s not to everyone!
Credentials: Depending on the Services you use, you may provide us with credentials for your website (like SSH, FTP, and SFTP username and password). For example, Jetpack and VaultPress users may provide us with these credentials in order to use our one-click restore feature if there is a problem with their site, or to allow us to troubleshoot problems on their site more quickly.
Communications with Us (Hi There!): You may also provide us information when you respond to surveys, communicate with our Happiness Engineers about a support question, or post a question about your site in our public forums.

Information We Collect Automatically

We also collect some information automatically:

Log Information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, such as the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services–for example, when you create or make changes to your website on WordPress.com.
Usage Information: We collect information about your usage of our Services. For example, we collect information about the actions that site administrators and users perform on a site–in other words, who did what, when and to what thing on a site (e.g., [WordPress.com username] deleted “[title of post]” at [time/date]). We also collect information about what happens when you use our Services (e.g., page views, support document searches at en.support.wordpress.com, button clicks) along with information about your device (e.g., mobile screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, as well as get insights on how people use our Services, so we can make our Services better.
Location Information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our Services from certain geographic regions. We may also collect information about your precise location via our mobile apps (when, for example, you post a photograph with location information) if you allow us to do so through your mobile device operating system’s permissions.
Stored Information: We may access information stored on your mobile device via our mobile app. We access this stored information through your device operating system’s permissions. For example, if you give us permission to access the photographs on your mobile device’s camera roll, our Services may access the photos stored on your device when you upload a really amazing photograph of the sunrise to your website.
Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and e-mails. Automattic uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as track and understand e-mail campaign effectiveness and to deliver targeted ads. For more information about our use of cookies and other technologies for tracking, including how you can control the use of cookies, please see here for information on WordPress.com and here for information on Jetpack.

Information We Collect from Other Sources

We may also get information about you from other sources. For example, if you create or log into your WordPress.com account through another service (like Google) or if you connect your website or account to a social media service (like Twitter) through our Publicize feature, we will receive information from that service (such as your username, basic profile information, and friends list) via the authorization procedures used by that service. The information we receive depends on which services you authorize and any options that are available.

We may also get information from third party services about individuals who are not yet our users (…but we hope will be!), which we may use, for example, for marketing and advertising purposes.

How We Use Information

We use information about you as mentioned above and as follows:

To provide our Services–for example, to set up and maintain your account, host your website, backup and restore your website, or charge you for any of our paid Services;
To further develop our Services–for example by adding new features that we think our users will enjoy or will help them to create and manage their websites more efficiently;
To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;
To monitor and protect the security of our Services, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Automattic and others;
To communicate with you about offers and promotions offered by Automattic and others we think will be of interest to you, solicit your feedback, or keep you up to date on Automattic and our products; and
To personalize your experience using our Services, provide content recommendations and serve relevant advertisements.

Sharing Information

How We Share Information

We do not sell our users’ private personal information.

We share information about you in the limited circumstances spelled out below and with appropriate safeguards on your privacy:

Subsidiaries, Employees, and Independent Contractors: We may disclose information about you to our subsidiaries, our employees, and individuals who are our independent contractors that need to know the information in order to help us provide our Services or to process the information on our behalf. We require our subsidiaries, employees, and independent contractors to follow this Privacy Policy for personal information that we share with them.
Third Party Vendors: We may share information about you with third party vendors who need to know information about you in order to provide their services to us. This group includes vendors that help us provide our Services to you (like payment providers that process your credit and debit card information) and those that help us understand and enhance our Services (like analytics providers). We require vendors to agree to privacy commitments in order to share information with them.
As Required by Law: We may disclose information about you in response to a subpoena, court order, or other governmental request. For more information on how we respond to requests for information about WordPress.com users, please see our Legal Guidelines.
To Protect Rights and Property: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Automattic, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Automattic goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services that you connect to your site through our Publicize feature.
Aggregated and De-Identified Information: We may share information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services.
Other Site Owners: If you have a WordPress.com account and leave a comment on a site that uses our Services (like a site created on WordPress.com or a site running Jetpack), your IP address and the email address associated with your WordPress.com account may be shared with the administrator(s) of the site where you left the comment.
Published Support Requests: And if you send us a request (for example, via a support email or one of our feedback mechanisms), we reserve the right to publish that request in order to help us clarify or respond to your request or to help us support other users.

Information Shared Publicly

Information that you choose to make public is–you guessed it–disclosed publicly. That means, of course, that information like your public profile, posts, other content that you make public on your website, and your “likes” and comments on other websites that use our Services, are all available to others–and we hope you get a lot of views! We provide a “Firehose” stream of public data (like posts and comments) from sites that use our Services to provide that data to Firehose subscribers, who may view and analyze the content, but do not have rights to re-publish it, publicly. Public information may also be indexed by search engines or used by third parties. Please keep all of this in mind when deciding what you would like to share.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. To enhance the security of your account, we encourage you to enable our advanced security settings, like Two Step Authentication.

Choices

You have several choices available when it comes to information about you:

Limit the Information that You Provide: If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services–for example, paid, premium themes–may not be accessible.
Limit Access to Information On Your Mobile Device: Your mobile device operating system should provide you with the ability to discontinue our ability to collect stored information or location information via our mobile apps. If you do so, you may not be able to use certain features (like adding a location to a photograph, for example).
Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about your account and legal notices.
Set Your Browser to Reject Cookies: At this time, Automattic does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Automattic’s websites, with the drawback that certain features of Automattic’s websites may not function properly without the aid of cookies.

Other Things You Should Know (Keep Reading!)

Transferring Information

Automattic is a worldwide service. By accessing or using the Services or otherwise providing information to us, you consent to the processing, transfer, and storage of information in and to the U.S. and other countries, which may have rights and protections that are different from those in your home country.

Ads and Analytics Services Provided by Others

Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by Automattic and does not cover the collection of information by any third party advertisers or analytics providers.

Third Party Software

If you’d like to use third party software like plugins with our Services, please keep in mind that when you interact with them you may provide information about yourself to those third parties. We don’t own or control these third parties and they have their own rules about collection, use and sharing of information. You should review their rules and policies when installing and using third party software.

Our Users’ Websites

If you are a visitor to one of our users’ websites–a self-hosted WordPress site that has installed Jetpack, for example–please note that this privacy policy doesn’t apply to you in regard to that specific site. We process information that visitors provide to our users’ websites on behalf of our users and in accordance with our user agreements. We encourage our users to post a privacy policy that accurately describes their practices on data collection, use, and sharing of personal information.

One More Thing: This Policy Is Available Under a Creative Commons Sharealike License

We’ve decided to make this privacy policy available under a Creative Commons Sharealike license. You’re more than welcome to copy it, adapt it, and repurpose it for your own use. Just make sure to revise the language so that your policy reflects your actual practices. Also, if you do use the policy we’d appreciate a credit and link to Automattic somewhere on your site.

Privacy Policy Changes

Although most changes are likely to be minor, Automattic may change its Privacy Policy from time to time. Automattic encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the change log below, and, in some cases, we may provide additional notice (such as adding a statement to our homepage or sending you a notification through e-mail or your dashboard). If you have a WordPress.com account, you should also check your dashboard for alerts to these changes. Your continued use of the Services after any change in this Privacy Policy will constitute your consent to such change.

Change log

January 3, 2018: Revised and reorganized language throughout to help simplify the policy and clarify our practices.
August 22, 2017: Added “Information We Collect from Other Sources” section.
November 2, 2016: Added that comments submitted as missed spam are retained by Akismet to improve future performance.
February 18, 2015: Updated Creative Commons license from 2.5 to 4.0.
September 18, 2013: Added that blog commenter email addresses are disclosed to administrators of the blog where the comment was left.
February 1, 2011: Clarified subpoena language and added Business Transfers paragraph
January 3, 2011: Added court order and subpoena clarification
July 1, 2010: Revised paragraph about IP addresses to explain when they are collected and that commenter IPs are visible to blog administrators
October 29, 2009: Added Comments paragraph to explain Akismet comment storage policy
March 10, 2009: Added Ads paragraph to alert users that ads from third parties may use cookies.

Privacy Policy

This is our current policy, last updated on August 22, 2017.

Your privacy is critically important to us. At Automattic, we have a few fundamental principles:

We don’t ask you for personal information unless we truly need it. (We can’t stand services that ask you for things like your gender or income level for no apparent reason.)
We don’t share your personal information with anyone except to comply with the law, develop our products, or protect our rights.
We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
In our blogging products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy, which incorporates these goals. (Note: we’ve decided to make this privacy policy available under a Creative Commons ShareAlike license, which means you’re more than welcome to steal it and repurpose it for your own use. Just make sure to replace references to us with ones to you, and we’d appreciate a link to Automattic.com somewhere on your site. We spent a lot of money and time on the below, and other people shouldn’t need to do the same.)

If you have questions about deleting or correcting your personal data please contact our support team.

Automattic Inc. (“Automattic”) operates several websites including automattic.com, wordpress.com, gravatar.com, intensedebate.com, and akismet.com. It is Automattic’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Automattic collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Automattic’s purpose in collecting non-personally identifying information is to better understand how Automattic’s visitors use its website. From time to time, Automattic may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Automattic also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on WordPress.com blogs. Automattic only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Automattic’s websites choose to interact with Automattic in ways that require Automattic to gather personally-identifying information. The amount and type of information that Automattic gathers depends on the nature of the interaction. For example, we ask visitors who sign up for a blog at WordPress.com to provide a username and email address. Those who engage in transactions with Automattic – by purchasing access to the Akismet comment spam prevention service, for example – are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Automattic collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Automattic. Automattic does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Automattic may collect statistics about the behavior of visitors to its websites. For instance, Automattic may monitor the most popular blogs on the WordPress.com site or use spam screened by the Akismet service to help identify spam. Automattic may display this information publicly or provide it to others. However, Automattic does not disclose personally-identifying information other than as described below.

Information We Collect from Other Sources

With your authorization, we may also obtain information about you from other sources. For example, if you create or log into your WordPress.com account through a social media service (like Google) or if you connect your website or account to a social media service through our Publicize feature, we will receive information from that service (such as your username, basic profile information, and friends list) via the authorization procedures used by that service. The information we receive depends on which services you authorize and any options that are available.

Protection of Certain Personally-Identifying Information

Automattic discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Automattic’s behalf or to provide services available at Automattic’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Automattic’s websites, you consent to the transfer of such information to them. Automattic will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Automattic discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Automattic believes in good faith that disclosure is reasonably necessary to protect the property or rights of Automattic, third parties or the public at large. If you are a registered user of an Automattic website and have supplied your email address, Automattic may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Automattic and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Automattic takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Automattic uses cookies to help Automattic identify and track visitors, their usage of Automattic website, and their website access preferences. Automattic visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Automattic’s websites, with the drawback that certain features of Automattic’s websites may not function properly without the aid of cookies.

Business Transfers

If Automattic, or substantially all of its assets, were acquired, or in the unlikely event that Automattic goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Automattic may continue to use your personal information as set forth in this policy.

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Automattic and does not cover the use of cookies by any advertisers.

Comments

Comments and other content submitted to our Akismet anti-spam service are not saved on our servers unless they were marked as false positives or missed spam, in which case we store them long enough to use them to improve the service to avoid future false positives and missed spam.

Privacy Policy Changes

Although most changes are likely to be minor, Automattic may change its Privacy Policy from time to time, and in Automattic’s sole discretion. Automattic encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a WordPress.com account, you should also check your blog’s dashboard for alerts to these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Change log:

August 22, 2017: Added “Information We Collect from Other Sources” section.
November 2, 2016: Added that comments submitted as missed spam are retained by Akismet to improve future performance.
February 18, 2015: Updated Creative Commons license from 2.5 to 4.0.
September 18, 2013: Added that blog commenter email addresses are disclosed to administrators of the blog where the comment was left.
February 1, 2011: Clarified subpoena language and added Business Transfers paragraph.
January 3, 2011: Added court order and subpoena clarification.
July 1, 2010: Revised paragraph about IP addresses to explain when they are collected and that commenter IPs are visible to blog administrators.
October 29, 2009: Added Comments paragraph to explain Akismet comment storage policy.
March 10, 2009: Added Ads paragraph to alert users that ads from third parties may use cookies.