My Story (Scholastic New Zealand)

My Story is a series of historical novels for older children published by Scholastic New Zealand which was inspired by Dear America. Each book is written in the form of a fictional diary of a young person living during an important event or time period in New Zealand history.

Books

Puffy AmiYumi

Puffy (パフィー, Pafī, romanized as PUFFY) or Puffy AmiYumi is a Japanese pop/rock duo that is signed with Sony Music Japan. The group continues to go by the moniker of PUFFY in Japan, but in order to avoid legal naming conflicts with Sean Combs, have adopted the name Puffy AmiYumi in the United States. They sing in Japanese and English.

Ami Onuki, whose nickname is Jane, and Yumi Yoshimura, nicknamed Sue, were scouted by Sony-affiliated talent agencies and put together in the mid-1990s. The band gained mainstream success in Japan during 1998, following the release of their Jet album and tour in support of it.

Their first release "Asia no Junshin" sold a million records and their success has continued with several more full-length releases (totaling 14 million sales in Japan).

History

Early recordings

When she was in high school, Ami sang for a band called "Hanoi Sex". In her sophomore year, the band auditioned during the Sony SD Audition and passed, becoming employees of Sony Music Entertainment. Years went by with little action by either the band or the record label, as Ami took vocal lessons and attended a professional school to learn how to become a better performer. Eventually the band dissolved, leaving only Ami under Sony's employment. She was encouraged to stay, despite lacking a band and a clear musical direction.

Sony Music Entertainment

Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest recorded music company, after Universal Music Group.

In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG's half of the conglomerate in 2008, Sony BMG reverted to the SME name. The buyout led to the dissolution of BMG, which then relaunched as BMG Rights Management. Out of the "Big Three" record companies, with Universal Music Group being the largest and Warner Music Group, SME is middle-sized.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.