Putting up our Giving Tree is a tradition that marks the beginning of our in-store holiday season. Inspired by the legendary Giving Tree program run by Carol Chittenden, former owner of Eight Cousins bookstore in Falmouth, Mass., our tree allows our customers to celebrate the holiday by giving books to those who need them the most. We fill the branches with hand-cut snowflakes tagged with kids’ names or book requests, depending on the featured organizations, and then our customers select and donate gifts to match. It’s an endeavor that I look forward to every year.
Our tree evolves based on our partners, so the format shifts from year to year. Sometimes organizations submit lists of specific kids whose first names and ages we print on snowflakes. Customers choose a name, select a gift, and leave it to be wrapped with the personalized snowflake as a one-of-a-kind gift tag. Sometimes, like this year, our snowflakes feature book requests from local high-impact nonprofits that we support. Continue reading