You’re reading through your favorite site in the morning before starting your day. It's a normal part of your routine. You recognize the topics, content, articles and even the authors. But this time you see something new: a subscription prompt. It could be as simple as a kind request for you to support the site, maybe it's entirely optional, maybe it’s not. Or perhaps you’ve now been given 10 more articles to read free of charge, until being forced to pay or find a source of content.

When I first started my career in analytics, Data Analyst was declared the “Sexiest Job of the 21st Century.”  Buzz around “big data” was on the rise as the most successful companies were increasing their investments in data and striving to foster data-driven cultures. This led to a high demand for data analysts and scientists who were needed to sift through that data in search of value. However, due to the lack of widespread data accessibility and transparency within companies, too often analyst work becomes frustrating and monotonous, consisting of one-off requests for stakeholders, data-validation, running similar queries over and over, and having co-workers compete for resources and prioritization. These inefficiencies keep companies from getting the most out of their analysts and make achieving the benefits of a data-driven culture more difficult.

Listening is the essential first step and establishes a framework for building strong relationships with your audience. Reciprocity is critical. A strong community includes both you and your readers. By listening to your audience from day one, you align the goals and expectations of both parties and ensure that you remain an embedded part of your community.

Your comments section provides a space for readers to participate in the conversation, learn from different viewpoints, and engage directly with you, the publisher. Whether you’re an aspiring movie critic or a growing local news destination, your publication’s success is driven directly by the relationship you have with your readers.

Over the summer we had our annual Disqus Hackweek. We already wrote about the projects that our team hacked away about. Now we want to hear from you:

At Disqus we have the privilege of supporting many of the web’s diverse communities. Today, we wanted to shed some light on one of our personal favorites, The Avocado, and share some insights that are applicable to all publishers.

The plight of the publishing industry is no secret. The landscape is continually evolving, leaving publishers scrambling to keep up. With third parties exerting more control over content distribution and engagement, publishers are becoming more disconnected from their audiences and more reliant on external platforms. Now, more than ever, we’re seeing the largest, most successful publishers, confront these issues head-on by investing in ways to strengthen the relationships with their audience.

A highly engaged audience can be a publisher's greatest asset. More direct traffic, time on site and subscriptions, better performing ads, and increased reader advocacy are all byproducts of loyal, engaged audiences. However, with more and more sources battling for reader attention, converting casual readers into loyal contributors can be a challenge for publishers.

Yesterday, on October 5th, we were alerted to a security breach that impacted a database from 2012. While we are still investigating the incident, we believe that it is best to share what we know now. We know that a snapshot of our user database from 2012, including information dating back to 2007, was exposed. The snapshot includes email addresses, Disqus user names, sign-up dates, and last login dates in plain text for 17.5MM users. Additionally, passwords (hashed using SHA1 with a salt; not in plain text) for about one-third of users are included.

It doesn’t take long to master the basics of using Disqus including all the best commenting and moderation features and shortcuts. Whether you’re new to Disqus or have been around this corner of the web for a while, it’s easy to learn something new every day.