Bharat Sanchar Nigam Limited

Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian state-owned telecommunications company headquartered in New Delhi, India. It was incorporated on 15 September 2000 and took over the business of providing of telecom services and network management from the erstwhile Central Government Departments of Telecom Services (DTS) and Telecom Operations (DTO), with effect from 1 October 2000 on a going concern basis. It is the largest provider of fixed telephony and broadband services with more than 60% Market share and sixth largest mobile telephony provider in India. However, in recent years the company's revenues and market share have plummeted into heavy losses due to intense competition in the Indian telecommunications sector. BSNL is India's oldest communication service provider and had a customer base of 93.29 million as of June 2015. It has footprints throughout India except for Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam (MTNL).

90 Days

90 Days is a video news magazine produced by McDonnell Douglas in St. Louis, MO and distributed at the end of every business quarter (hence the show's title) through the mail to employees and shareholders of the company in VHS format. From its inception in September 1989 until the final episode in 1996 under the "90 Days" title, the program routinely featured segments about employees and company programs or products, all while incorporating a review of financial results from the previous quarter. An example clip from the program can currently be found on the video website YouTube. It was "a video report about issues, events and people important to you and McDonnell Douglas."

Overview

As Mr. McDonnell explains in "Number 1," the purpose behind going to the expense of producing and distributing 90 Days was to facilitate better communication between the company and its employees and shareholders. In fact, the first episode came with a postcard so viewers could share their comments on the show, and a special mailing address was established for comments throughout the life of the program. When "Number 1" debuted, the company was in the midst of a major transition, and at the time this was an innovative form of communication that served as an insight into the company's direction.