Houzz.com

Introducing the Houzz Affiliate Program

image

We’re excited to introduce the Houzz Affiliate Program, which provides partners with the opportunity to earn a commission on sales referred to Houzz via their website, social media, or blog.

By joining the program, affiliate partners:

  • Earn an outstanding commission on all 10M+ products in the Houzz Shop (coupon codes excluded)
  • Receive weekly newsletters highlighting new brands, products, and offers
  • Get unique creative content including banners, ad units and more

In addition to earning affiliate revenue, partners receive a dedicated program manager and a comprehensive portal which allows them to track statistics and performance – 24 hours a day.

How it works:

1) Find a great product on Houzz

image

2) Get your unique code or tracking link

image

3) Use the link in your website or blog

image

4) Collect your commission

image

To learn more or to join the Houzz Affiliate Program, go to https://info.houzz.com/partner.html.

Houzzer Profile: Jason Siders, Assistant Buyer

image

Jason is a member of the Houzz Marketplace team helping brands sell their products on the Houzz Shop. He is based in our Orange County office and is a recent newlywed! Jason and his wife enjoy spending time with friends, getting the most out of their Disneyland membership and cheering on the Anaheim Ducks during hockey season.

What do you do at Houzz?
I work closely with brands that sell products on the Houzz Shop and manage every aspect of the vendor’s relationship with Houzz, from the initial setup, to adding new products, to managing their account. It’s my job to make sure each brand is set up for success on our platform and taking advantage of every opportunity our marketplace offers, such as our Trade Program.

What brought you to Houzz?
I first heard about Houzz from a roommate of mine who worked on the product team, but it turns out that I have a lot of connections here - my wife’s college roommate is also on the product team and my sister-in-law works with me as a buyer. I guess that’s part of why Houzz feels like a family to me.

I was initially drawn to the company by the sleek look of the app and the website, but I’ve always had an interest in home design. When I was ten years old, my parents let me move into my own bedroom after years of sharing one with my younger brother. I spent countless hours drawing up plans, moving furniture around, decorating and re-decorating until I felt my father’s old study was truly my own. To this day, Houzz feeds my creative side and provides me with fresh ideas.

What do you like most about your job?
As an assistant buyer, I have the opportunity to build relationships with vendors who sell on the site and get to know them on a personal level. It’s rewarding to help vendors establish themselves on Houzz, watch their products become more popular amongst our community and know that I’ve made a difference to their businesses and their lives.

I also love new challenges and working on the Marketplace team brings something new every day. I am constantly learning about different computer programs, problem-solving strategies and the online retail industry as a whole.

What’s your favorite product from the Houzz Shop?
My last round of purchases included everything I needed for my new apartment, including a beautiful bed from Pulaski. My wife and I have very different design tastes, and it was important for us to find something that both of us liked.

There are a lot of great products to choose from on Houzz, but one of the more fun items I’ve seen are Requip’d’s BBQ tool sets, which are made from NHL game-used hockey sticks and other professional/college leagues. It’s a cool, unique concept that I love as a hockey fan.

What’s something that has surprised you about working at Houzz?
Houzz really cares about its culture, which is evident just by spending time in the office. There is a great sense of community where everyone seems to know each other by name. The laid-back atmosphere makes coming to work fun, and helps me to focus on performing to the best of my abilities.

What project are you most proud of while working at Houzz?
Before working as an assistant buyer, I spent time in vendor support, which was more of a project-oriented role. During this time, I identified an opportunity to update a few of our vendor guidelines, which ultimately led to a company-wide review to best address our vendors’ needs. As the Houzz Shop continues to grow, it’s important that our guidelines reflect changing practices in order to provide our customers with the best experience possible.

How has your role evolved from when you first started?
When I first started at Houzz, I worked in customer service, followed by vendor support, and now I am an assistant buyer. While very different roles, they’re all similar in that you need to think on your feet and problem-solve in real time in order to be effective. No matter what you do, it is important to build rapport with your clients in order to provide solutions to their questions and help them succeed.

What is your favorite decor style?
My tastes reflect a modern and contemporary style, but my wife prefers a more rustic look. Choosing items for our wedding registry was arguably the greatest test of our relationship so far! We’ve learned over time to compromise and as a result, our apartment takes on a more transitional feel. Maybe one day I’ll have my own man-cave with space for my guitars, a big screen TV, and (most importantly) dark, espresso-colored furniture.

How have you used Houzz at home?
I love finding new and unique products on the Houzz Shop and have spent countless hours getting lost in all of the great stories on the site. Articles on color theory, storage, and apartment living have helped my wife and I to make the most out of our home.

Houzz Barometer Tracks Hurricane Impact on Home Renovation Businesses

This quarter, the Houzz Renovation Barometer, which tracks confidence in the home renovation market among industry professionals, gathered information specific to business conditions in the Houston metropolitan area and Southwestern Florida following the severe impact of hurricanes Harvey and Irma in these areas.*

The hurricanes had an immediate effect on renovation-related businesses, with 28% in the Houston metro area and 41% in Southwestern Florida reporting that they suspended operations within the first two weeks of the hurricanes making landfall. Among those companies, 91% impacted by Hurricane Harvey and 65% affected by Hurricane Irma kept their doors closed for a week or longer. Despite closures, 92% and 78% of affected companies in Texas and Florida, respectively, expect to fully recover financially over the next 12 months.

image

Business owners faced challenges reopening their doors as the hurricanes exacerbated shortages of subcontractors (as reported by 38% of respondents in both Southwestern Florida and the Houston metro area), scarcity of products and materials (20% and 15%, respectively) and damage to local infrastructure (20% and 15%, respectively). Managing cost-concerned customers and consumer expectations also became challenges for businesses impacted by Hurricanes Harvey and Irma (46% and 23%, respectively, and 31% and 23%, respectively). As a result, project backlogs** increased by nearly two weeks, on average, from 2.9 weeks to 4.4 weeks in the Houston metro area and from 4.8 weeks to 6.5 weeks in the Tampa metro area.

image

Despite hurricane-related business complications, backlogs in the Houston and Tampa metro areas are among the shortest of the top 20 metro areas. Consistent with Q2 2017 findings, the metro area experiencing the longest wait times is Boston (13.2 weeks), followed closely by Seattle (12.8 weeks). The St. Louis and Phoenix metro areas have the shortest average backlogs (3.5 and 3.6 weeks, respectively).

image

Overall, the Houzz Renovation Barometer showed continued quarter-over-quarter business confidence in the U.S. across all sectors in Q3 2017, including architects, designers, general contractors (GCs)/remodelers, design-builders, building/renovation specialists and landscape/outdoor specialists. For more information about the Q3 2017 Houzz Renovation Barometer, read the full report here.

* Hurricane Harvey made landfall in Texas on August 25, 2017 and Hurricane Irma struck the Florida coast on September 10, 2017. Findings about the impact of Hurricane Maria, which hit Puerto Rico on September 20, 2017, were not included due to very small sample sizes.

**Project backlogs depict the number of weeks before an average firm can start work on a new mid-sized home renovation or design project given its current project commitments.

Inside Houzz Tour: Berlin!

Our Houzz family in Berlin has grown exponentially in the last year, and the office has grown with it. The original space was already a great reflection of the Houzz culture, with imaginative themed conference rooms and lots of room for both individual and collaborative work. The expansion added new meeting rooms and working space while making sure employees feel like they “come home to the office,” as one Houzzer recently put it.

Let’s take a tour of the office, starting with the café.

image

A wall of windows in the kitchen and eating area offers a bright and airy atmosphere for meeting people across all teams, whether over breakfast, catered Friday lunches, birthday celebrations or late-afternoon pick-me-up snacks.

image

What looks like a bright green refrigerator door in the kitchen actually leads to a hidden meeting room, with furniture sourced from a local Berlin bar. The pizza boards on the wall are a nod to our Italian team and Italy’s extensive culinary heritage.

image

Each meeting room has a theme, such as the Deutsche Eiche (German Oak) Room. The astroturf floor, wooden table, and forest-view wallpaper create the sense that your meeting is taking place in the middle of the Black Forest or a magical wood from a Brothers Grimm tale.

image

Next, we have the Games Room, where Houzzers have been known to play a round or two of ping pong during breaks.

image

The Beach Room boasts a surfboard table, a deck-style floor, a bench and even beach towels.

image

The open-plan office beyond is set up perfectly for collaborating, with wide desks set up in groups.

image

In the middle is a couch area for those who think best when they’re a little more relaxed.

image

The Whiskey Room just beyond the desk-area is a throwback to a traditional English study.

image

Houzzers often show off their talents on the working drum set, guitar and keyboard after hours in the Music Room, which also doubles as a spacious meeting area during the workday.

image

A row of polaroids of our team hard at work and play leads to a quiet office area and more creatively themed meeting rooms.

image

The Chinese Room boasts prints of vintage Chinese posters and a wardrobe that echoes traditional lacquered cabinets.

image

Next to it is the Gym Room. Its leather seats and punching bag, faux-brick wall paper and prints encourage Houzzers to be true contenders.

image

The GDR Room is devoted to ostalgie — nostalgia for the vintage style of East Germany — from a classic couch to East German medals, a record player, and of course the requisite orange wallpaper. It is full of vintage finds from flea markets and vintage shops.

image

The office opens out to a balcony with plants, a welcoming bench and an acapulco chair to let Houzzers enjoy a Palm Springs vibe as they look out onto Berlin’s famous TV tower.

We hope you enjoyed your tour through our Houzz Berlin home!

All images credited to Kate Jordan.

Houzz Previews ARCore-Enabled App on Stage with Google

image

The Houzz ARCore-based Android app was presented on stage today by Google as one of the top apps and experiences built with ARCore, the augmented reality software development kit for Android. Our demo showed how you will be able to bring the showroom into your living room and see how different furniture, accent pieces and more fit into your space. Houzz’s AR tool, View in My Room 3D, will integrate ARCore so that you can place products exactly where you want them in your home, true to scale.

With the initial version of View in My Room 3D, now available in our Android app, you can already preview half a million home furniture, decor and remodeling products from the Houzz Shop in your own home, before you buy – from vanities and light fixtures to sofas and rugs – and see realistic materials and textures. The ARCore-powered experience, which will be available early next year, will make the shopping experience even better.

Houzz was named “Best App” at the inaugural Google Play Awards in 2016. The Houzz app, updated with View in My Room 3D, is available to download on Google Play℠ now, and will be updated with ARCore in early 2018.

A Style Makeover for Master Bathrooms

image

Master bathrooms are getting a style makeover, according to the 2017 U.S. Houzz Bathroom Trends Study,* which found that 90% of renovating homeowners change the style of their master bathroom during upgrades. Of those making a change to the overall style, contemporary (25%), transitional (17%) and modern (15%) lead in popularity. Design decisions vary by generation, with Millennial (25-34) homeowners opting most often for modern style master bathrooms, while contemporary is most popular among Gen-Xers (35-54) and Baby Boomers (55+).

image

White continues to gain popularity in renovated master bathrooms, with even more countertops and walls appearing in white this year (40% and 19%, respectively) compared with 2016 findings. Additionally, bathroom features are increasingly contrasted against gray walls and cabinet surfaces (35% and 14%, respectively, compared with 30% and 9% in 2016, respectively).

image

Millennials are significantly more likely to choose white countertops (52%) and cabinets (50%) and gray walls (48%) and flooring (43%) for their master bath than Baby Boomers. When it comes to wood cabinets, Baby Boomers tend to pick medium tones, while dark wood is preferred by Gen-Xers.

image

Among the 81% of renovating homeowners tackling master showers, ceramic and porcelain tile or natural stone tile and slabs are the top surface materials chosen, with marble being the universally preferred choice for natural stone, especially for Gen-Xers. Other materials see generational biases. For example, travertine is more likely to be installed by Baby Boomers, while slate is preferred by Millennial homeowners.

image

Ceramic or porcelain tile (63%) and natural stone tile or slab (32%) continue to top the flooring list, likely integrating the look of the shower with the rest of the bathroom surfaces. In contrast, these higher end finishes are less likely to appear on walls outside of the shower area, with just 27% choosing ceramic or porcelain tile and 15% opting for natural stone.

image

For more insights from the 2017 U.S. Houzz Bathroom Trends Study, check out the full report here.

*Houzz survey of more than 1,200 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a master bathroom project, was fielded between June 6 and August 7, 2017.

Houzzer Profile: Yunsong Meng, Research Engineer

image

As a research engineer, Yunsong helps augment search and personalized recommendation experiences for the Houzz community. Outside of work, Yunsong enjoys spending time with his family, and looks forward to sharing his love of the outdoors with his young son.

Why did you decide to become a research engineer?
I’ve always been driven by the desire to find and solve difficult challenges, a common trait among research engineers. I studied computer science in school, which led to a PhD in artificial intelligence, and a series of papers and patents on intelligent systems. I’m thrilled to bring intelligent techniques to life.

What brought you to Houzz?
A number of my friends were working at Houzz, two of whom I’ve known since we attended the University of Science and Technology of China together. The team was looking for someone with my unique search experience, and I was intrigued by the positive environment that I’d heard about from my friends.

How would you describe what you do at Houzz?
My role is focused on search quality. I see myself as a translator helping Houzz to better understand what the customer really wants. Whether a user is looking for a home pro in a specific location or using a lesser known synonym to describe a product they want to purchase for their home, my work integrates the Houzz search platform deep into the home remodeling domain and helps to provide users with the best possible results.

What are some of the challenges to improving search?
People generally search with something already in their mind. The inherent challenge for search is to understand the query semantic and the real user intention behind what they typed. The search algorithm must recognize a variety of words, their relations, and what they mean under a specific context. For example, a chair can be contextually described as a seat, stool or bench. The color “red” can describe cabinet color, backsplash color or floor color. Technology must be a bridge between customer understanding and company terminology and resolve ambiguities in each specific situation. That’s why it’s so important to develop a robust catalogue of concepts to give each query meaning.

Do you interact with other teams at Houzz?
Yes, my research informs the development of the Houzz infrastructure, so I work closely with that team to build a comprehensive catalogue of query terminology that bridges user intent and remodeling domain concepts. We work together to make our machine learning systems more intelligent. I also work closely with the international and industry solutions teams.

What surprised you about working for Houzz?
What surprised and delighted me about working for Houzz is that the leadership empowers you to improve products right away. Within my first two weeks, I had already led my first production deployment. They let me hit the ground running!

Houzz App Gets 3D Upgrade with Apple ARKit

image

Today we introduced an even better experience for home shopping and design through our upgraded augmented reality (AR) tool, View in My Room 3D, within the Houzz app for iPhone and iPad. Using ARKit, you can now virtually place half a million home furniture, decor and remodeling products for every style and budget – from sofas to rugs to bathroom vanities – exactly where you want them in your home, true to scale. Products are automatically kept in a shopping list for easy checkout so you can discover, experience and buy the products you love right in the Houzz app, without leaving your home.

Our upgraded View in My Room 3D tool enables you to:

  • Walk up to products to see realistic materials and textures, which display according to the room’s ambient lighting using your device’s camera
  • Add multiple products to a room, including items on top of rugs to understand how a space will look

As View in My Room 3D is fully integrated into the Houzz app, you can also use other Houzz tools, such as Sketch, to experiment, collaborate and communicate with others on your design ideas.

Since we launched our initial version of View in My Room 3D within our app for iPhone and iPad earlier this year, over a million people have used AR when buying products in the Houzz app.

You can read more about the upgraded tool here. Download the Houzz app for iPhone and iPad on the App Store here.

Houzzer Profile: Amanda Gentle, Account Manager

image

Based in our Orange County office, Amanda is part of the Houzz Pro Plus team, which helps home professionals to build their brands and connect with homeowners. When she’s not at work, Amanda can be found at the beach with her husband and their golden retriever, named Scout.

What’s a typical workday like for you?
My days are diverse and busy; I love it! As an account manager, I talk to my clients about their goals and use data to help them maximize their presence on Houzz. It’s really rewarding to see how Pro+ helps them drive brand awareness and grow their business. They look to me for advice, knowledge, and problem-solving. Knowing that I’ve helped them achieve their goals is probably my favorite part of the day.

Why did you decide to join Houzz?
I knew I wanted to work in the tech industry and after doing research I saw how much Houzz was paving the way and wanted to align myself with this company. More importantly, though, I decided to join Houzz because when I walked in the office, it felt like home. I love the culture.

What’s it like to be a part of the sales team?
The sales culture at Houzz is fast-paced and collaborative. Hard work is valued in this role and we are given the tools to succeed from encouraging sales managers and teammates. We are always pushing one another to get better and celebrate one another’s achievements.

How has your career evolved at Houzz?
Houzz has provided many opportunities to grow in my career. I first started as an account coordinator helping new professionals create their Houzz profiles. I was promoted to account executive and began helping some of those same professionals expand their presence through the Pro+ program. I am now in a blended role as an account manager where I work with both current pros in our network and help new pros discover the benefits we can offer. It’s a great mix. I get to see the success of my professionals, brainstorm with them, and build new relationships.

What’s your favorite part of working at Houzz?
The lifelong friendships I’ve formed while working at Houzz make it such an enjoyable place to work, which is important to me because I moved from Texas to take this job. I knew very few people in California and Houzz has an amazing team that makes California feel like home. We work hard but I love waking up and coming to this environment.

Beyond my role as an account manager, I am also the Chair of the Philanthropy Committee at the Orange County office. We recently put on a very successful philanthropy week raising money, collecting food items, and gathering volunteers, to remodel a children’s home in the area. I appreciate being part of a company that cares about the community we live in. The Philanthropy Committee has broadened my purpose at work and I am extremely grateful.

What do you do when you’re not working?
I LOVE to travel. My husband and I have been able to take some great vacations this past year including our most recent trip to Italy. I enjoy working out, playing with my golden retriever, and going to the beach. We are still exploring California, so you’ll often find us wandering through different neighborhoods to find delicious new restaurants.

Engineering Interns Share What They’ve Learned at Houzz

image

Houzz welcomed a talented group of interns to the engineering team at our HQ in Palo Alto this summer. Here is what a few of them had to say about what they learned during their internship and their favorite thing about working at Houzz.

Ziran Ling (Back-End Engineer)
What I learned: I’ve learned many things from my experience with Houzz, including a new programming language and different aspects of web servers and APIs that I hadn’t been exposed to previously.

Favorite thing about Houzz: I really like the working environment. People work closely together here. If you talk with the project leads and show your interest in a project, they will likely let you work on it, which is a great way to learn. You have more opportunities to be exposed to different projects and acquire new skill sets.

Theresa Nguy (3D Artist)
What I learned: I learned how to use different tools to work on 3D projects, like making dynamic furniture models. My team is very supportive and helps me whenever I have questions.

Favorite thing about Houzz: I really enjoy the company culture and focus on teamwork at Houzz. As a recent graduate, the work environment made me feel very comfortable.

Wenqin Wang (Growth Engineer)
What I learned: I’m working on the growth team as a full-stack web developer to help users get the most out of their Houzz experience. As an intern, I’ve learned a lot about Web development (Javascript, Ajax, http, php), and since growth is very consumer facing, I’ve gained some experience using marketing and design tools. I also now know more about Game of Thrones than I thought possible because our team is so into the show that we often have Q&A sessions about it!

Favorite thing about Houzz: People and culture! I definitely love all of the friendly people who offer help, support and happiness. I also love the food (different dinner caterers every day and birthday desserts every Friday), the location (downtown Palo Alto), and our office (it feels very homey, and I wear Houzz slippers every day!).

Chang Liu (Front-End Engineer)
What I learned: This is my first time working as a front-end engineer in an industry setting. Prior to this, my web projects have been personal ones and small in scope. With that, it’s been a meaningful experience learning how to familiarize myself with and write professional client-side code. Coming into this internship, I had little experience with React and Flux patterns, but I definitely feel comfortable using them now.

Favorite thing about Houzz: I think Houzz is the ideal size company for me. It is still growing at a rapid rate, so the scope of the projects we take on are large and ambitious. That, plus the size of the engineering department, really makes you feel like an integral part of the company. It also helps that we receive mentorship from some of the nicest engineers I’ve ever met and work in an aesthetically pleasing office (of course, since Houzz is an interior design platform!).