Direct-to-video

Direct-to-video or straight-to-video (also known as direct-to-VHS, direct-to-DVD, direct-to-Blu-ray, direct-to-digital, etc.) refers to the release of a film to the public immediately on home video formats rather than a theatrical release or television broadcast. Because inferior sequels or prequels of larger-budget films may be released direct to video, references to direct-to-video releases are often pejorative. However, this belief is changing, with direct-to-video releases having become something of a profitable lifeline for independent filmmakers and smaller companies.

Reasons for releasing direct to video

A production studio may decide not to generally release a TV show or film for several possible reasons: a low budget, lack of support from a TV network, negative reviews, its controversial nature, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate revenue through video sales and rentals.

Popular culture

Popular culture or pop culture is the entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. The most common pop culture categories are: entertainment (movies, music, TV), sports, news (as in people/places in news), politics, fashion/clothes, technology, and slang.

Popular culture is often viewed as being trivial and "dumbed down" in order to find consensual acceptance throughout the mainstream. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and countercultural groups) which deem it superficial, consumerist, sensationalist, or corrupt.

History and definitions

The term "popular culture" was coined in the 19th century or earlier. Traditionally, popular culture was associated with poor education and the lower classes, as opposed to the "official culture" and higher education of the upper classes.