Subscription business model

The subscription business model is a business model where a customer must pay a subscription price to have access to the product/service. The model was pioneered by magazines and newspapers, but is now used by many businesses and websites.

Rather than selling products individually, a subscription sells periodic (monthly or yearly or seasonal) use or access to a product or service, or, in the case of such non-profit organizations as opera companies or symphony orchestras, it sells tickets to the entire run of five to fifteen scheduled performances for an entire season. Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty. It is used for anything where a user is tracked in both a subscribed and unsubscribed status.

Membership fees to some types of organizations, such as trade unions, are also known as subscriptions.

Industries that use this model include mail order book sales clubs and music sales clubs, cable television, satellite television providers with pay-TV channels, satellite radio, telephone companies, cell phone companies, internet providers, software providers, websites (e.g., blogging websites), business solutions providers, financial services firms, fitness clubs, lawn mowing and snowplowing services and pharmaceuticals, as well as the traditional newspapers, magazines and academic journals.

Taarak Mehta

Taarak Mehta is an Indian columnist, humorist, writer and playwright who is best known for the column Duniya Na Undha Chasma in the Gujarati language. He has translated and adapted several comedies into Gujarati, and has been well-known figure in the Gujarati theatre.

The humorous weekly column first appeared in Chitralekha in March 1971 and ever since has been looking at contemporary issues from a different perspective. He has published 80 books, over the years, three books are based on the columns he wrote in Gujarati newspaper, Divya Bhaskar while rest were compiled from the stories in Taarak Mehta Ka Ooltah Chashmah.

In 2008 SAB TV, a popular entertainment channel in India, started a show Taarak Mehta Ka Ooltah Chashmah that is based on his column, and soon it became the flagship show of the channel.

Personal life

Taarak Mehta comes from a Jain family. He lives in Ahmedabad, Gujarat, where he moved in 2000, with his second wife, Indu, of over 30 years. His first wife, Ila who later married Manohar Doshi, (died 2006), also stayed in the same apartment building. He has daughter from his first marriage, Ishani, who stays in US, and has two children, Kushaan and Shailee.

High-heeled footwear

High-heeled footwear (often abbreviated as high heels or simply heels) is footwear that raises the heel of the wearer's foot significantly higher than the toes. When both the heel and the toes are raised equal amounts, as in a platform shoe, it is technically not considered to be a high heel; however, there are also high-heeled platform shoes. High heels tend to give the aesthetic illusion of longer, more slender legs. High heels come in a wide variety of styles, and the heels are found in many different shapes, including stiletto, pump (court shoe), block, tapered, blade, and wedge.

According to the Spine Health Institute. 28% of women will never wear high heels in their lifetime, meanwhile, 72% of women wear high heels at some point. Statistics of women wearing high heels daily annually have fluctuated between 1986 to 2003, from 68% to 39%. Women that wear high heels daily according to age, were split into three ranges: 49% of women 18-24 years old; 42% of women 25-49 years old and 34% of women ages 50 and older. Women also wear heels for different reasons, such as: special occasions (77%), parties and dinner (50%), dancing (33%), and to work (31%).

Tata DoCoMo

Tata DOCOMO is an Indian cellular service provider on the GSM, CDMA and platform-arising out of the strategic joint venture between Tata Teleservices and NTT Docomo in November 2008. DOCOMO stands for Do Communications Over Mobile Network. It is the country's seventh largest operator in terms of subscribers (including both GSM and CDMA).Fast growing network. On 2015 spectrum auction tata docomo won 10 mHz frequency bandwidth in Tamil Nadu circle

History

Tata DOCOMO is part of the Indian conglomerate Tata Group. The company received the license to operate GSM services in nineteen telecom circles and was allotted spectrum in eighteen of these circles and launched GSM services on 24 June 2009. It began operations first in South India and currently operates GSM services in eighteen of twenty two telecom circles. It has licences to operate in Delhi but has not been allocated spectrum from the Government. Docomo provides services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one-second pulse especially in semi-urban and rural areas.

Taarak Mehta Ka Ooltah Chashmah

Taarak Mehta Ka Ooltah Chashmah is an Indian sitcom produced by Neela Tele Films Private Limited. The show went on-air on 28 July 2008 and is aired on weekdays evenings on SAB TV. Then this show started its re-run on Sony Pal from 2 November 2015 at 8 pm everyday.The show is based on the column Duniya Ne Oondha Chashma written by columnist and journalist Taarak Mehta for the Gujarati weekly magazine Chitralekha.

Plot Summary

Gokuldham Society is a residential Society of Mumbai in which six Indian families, respectively headed by Jethalal Champaklal Gada, Taarak Mehta, Aatmaram Tukaram Bhide, Dr. Hansraj Hathi, Sardar Roshan Singh Harjeet Singh Sodhi and Krishnan Subramaniam Iyer live. There are also other individual characters like Patrakar poptalal Pandey, Sundarlal, Abdul, Pinku, Natwarlal Prabhashankar Udhaiwala, Bagheshwar Dadukh Udhaiwala and others.The members of these families have keen psychological attachment of love and sympathy for one another that makes them the members of a suppositious greater family. In the episodes of the show, the families are shown to live a life that a typical Indian family lives, but the characters, more often than not Jethalal, get into petty troubles cropping up from daily life activities that intensify in a comical manner, giving rise to laughter among the viewers. Humour in the show is further heightened by the individual quirks of the characters. Whatever be the nature of the problem that a member of the Society encounters, all the other members stand by them through thick and thin to extend every possible help. In an episode, the cessation of the problem that a character faces is usually followed by a moral commentary by Taarak Mehta meant for all the characters of the show as well as the viewers.