- published: 17 Jan 2014
- views: 133722
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property.
While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.
While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements.
A range of psychological and communications theories have been used to explain how commercial sponsorship works to impact consumer audiences. Most use the notion that a brand (sponsor) and event (sponsoree) become linked in memory through the sponsorship and as a result, thinking of the brand can trigger event-linked associations, while helping people to go over traffic lights thinking of the event can come to trigger brand-linked associations. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects.
Sponsor or sponsorship may refer to a person or organization with some sort of responsibility for another person or organisation:
In popular culture:
Commercial may refer to:
Tell me how many times you have failed and I will tell you how big you are, because greatness blooms from the ground up-Dime cuantas veces te has caido y te dire que tan grande eres, porque la grandeza florece desde el suelo hacia arriba- EVLP
I own no video rights.
P&G; Sponsor Commercial For The 2012 London Olympic Games
Hi there! I got sponsored from Finnish TV-channel and I got a commercial on TV and now its here in youtube! Peace!
This commercial does not belong to me and is simply to showcase the brand additionally as they are a regular sponsor of Evenement Crazy 8 in Montreal, Canada.
One of the annoying icelands sponsor messages.
Tell me how many times you have failed and I will tell you how big you are, because greatness blooms from the ground up-Dime cuantas veces te has caido y te dire que tan grande eres, porque la grandeza florece desde el suelo hacia arriba- EVLP
I own no video rights.
P&G; Sponsor Commercial For The 2012 London Olympic Games
Hi there! I got sponsored from Finnish TV-channel and I got a commercial on TV and now its here in youtube! Peace!
This commercial does not belong to me and is simply to showcase the brand additionally as they are a regular sponsor of Evenement Crazy 8 in Montreal, Canada.
One of the annoying icelands sponsor messages.
More Resources: http://teamworld.biz President Taulia Lave Grand Presidents Toan and Van Nguyen
Every week The B.S. of A. with Brian Sack took money from "under-the-table" sponsors, pocketed it, and gave them a commercial they had absolutely no creative control over. These are some of the fan favorites. [Original Airdate: April 2013]
When the former Soviet Union fell, did the highest bidders capture the most precious resources of gold, oil, and children? Become a sponsor of Crowdsource the Truth and support the effort http://paypal.me/crowdsourcethetruth https://patreon.com/user?u=4903359&ut;... or email truth@crowdsourcethetruth.org for a secure Bitcoin sponsorship link **Legal Disclaimer: Sponsorship of Crowdsource the Truth is made at the sponsor’s sole discretion. Sponsorship funds are not tax-deductible, are non-refundable, and do not represent any ownership, equity interest or decision-making authority in the organization.
Compilation of the times Game Grumps were not sponsored. Twitter; https://twitter.com/JohnOddreal
These tidbits are from the '50s to the '70s.
This assortment of TV commercials were broadcast between January and April 1977. 0:00 Oscar Mayer Bologna 00:33 Oscar Mayer Bacon 01:04 "My baloney has a first name..." (Andy Lambros) 01:36 Oscar Mayer Hot Dogs 02:06 ABC Bumper 02:11 Del Monte Corn (Bill Cosby voice-over) 02:41 Almond Joy/Mounds ("Sometimes you feel like a nut..." 03:12 The Six Million Dollar Man ("Dante's Inferno - 1/23/77) 03:46 The Hardy Boys/Nancy Drew Mysteries 04:05 Triscuits (Betty Buckley) 04:35 Campbell's Chicken Noodle O's Soup ( "Give Me the Campbell Life") 05:04 The Captain and Tennille Show 05:29 "Oh, Those Golden Grahams!" 05:58 Kodak Instant Crank Camera 06:29 Bell Telephone System 07:28 Happy Days/Fonzie Loves Pinky 08:00 McDonald's Fish Sandwiches 08:29 Purina Cat Chow ("Chow, Chow, Chow!") 09:00 Nescaf...
Each Week Grant Cardone and his wife Elena Cardone discuss the business of marriage. Many couples are pulled in different directions taking care of kids and managing their business success. Grant and Elena offer tips and insights based on their own reality, challenges and successes in their day-to-day lives. Their banter is relatable, entertaining and informative. On today's episode Grant asks if marriage is enough? He suggests that couples need more to aim for, something they can work on together to serve others. Grant explains how for him business is easier than marriage because there is a clear purpose (goals, barriers, targets). He believes marriage is more nebulous. It's clear in the beginning (get married, create a home, have children) but then what? Grant asks Elena if she had the...