No two Data Management Platform (DMP) use cases are identical. Clients have unique and specific requirements, which make the initial setup of the platform crucial for success. Our award-winning Client Success team will work to guide you through every step of your DMP implementation to ensure the platform is configured to meet your specific business needs.
Once you are up and running with the DMP, our Client Success team will act as your day-to-day contacts to make certain you’re extracting the maximum value from the platform. Our team will partner with you to optimize your DMP strategy and provide detailed training on new features and tools that are added to the platform. They’ll also organize quarterly check-ins to mark your progress against our Lotame maturity model so you can easily benchmark your organization’s DMP success and ROI.
Lotame’s technology has been used by companies around the globe to power millions of data-driven campaigns in every industry. Every year we evaluate and improve upon our existing technology and solutions so that we are always delivering top-notch technology and products to our customers. Our best-in-breed technology has helped clients increase engagement and drive revenue by turning big data into smart data for superior results.
Lotame is proud to be the leading independent data management platform, and we know that our independence is a benefit to our clients, as it enables us to be agile and flexible. Our technology is top-notch, and the engineers that build that technology pay attention to market trends and listen to the constant feedback they get from our clients to continue innovating, iterating, and improving. Lotame DMP users have a voice and play a pivotal role in the Lotame product roadmap, which is something we know the bigger marketing clouds can’t attest to.
Not only is Lotame’s platform built with cutting-edge technology, but it is powered by one of the largest global data exchanges in the world, the Lotame Data Exchange. With billions of mobile and desktop data points from around the world, leading brands and agencies rely on Lotame’s third-party data exchange to help scale campaigns, improve targeting accuracy, and increase campaign performance.
The data ecosystem is evolving rapidly. To help our clients stay ahead, we offer a range of tools and forums for knowledge sharing. Our client summits and councils provide face-to-face education and networking opportunities, while our vibrant online community and knowledge base offer an always-on forum for clients to learn and share best practices. From newsletters to videos to an online academy, Lotame has something for every client, every step of the way. Looking for more information about data or best practices to make the most of your DMP? Check out our Resources section to access videos, tutorials, and tips & tricks to learn more.
