Solutions

By focusing your campaign on only the consumers who are most likely to respond, Lotame’s data management platform enables you to decrease ad wastage and increase ROI. That's a win-win for marketers and agencies.

With Lotame’s DMP, you’ll gain access to a holistic view of your consumers, across screens and devices. Our audience profile and campaign wrap-up reports offer a deeper understanding of what customers respond to and are interested in, while Audience Optimizer allows you to find look-alike and act-alike customers, so you can increase engagement and find additional valuable consumers for your clients.

Engagement is driven by relevance. With Lotame, you can export audience insights directly into your content management system, allowing you to deliver customized and more relevant content experiences to specific audience segments. Using our proprietary cross-device technology, you can be sure to reach the right audience on the right screen at the right time, for maximum engagement.

Everything you learn about your audience can be fed into your next campaign, so you are constantly getting smarter and gaining new insights into how to best reach your target audience. Your clients will love you for it.