BCG

BCG may refer to:

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Other uses

Boston Consulting Group

The Boston Consulting Group (BCG) is a multinational management consulting firm with 82 offices in 46 countries. The firm advises clients in the private, public, and not-for-profit sectors around the world, including more than two-thirds of the Fortune 500. Considered one of the most prestigious management consulting firms in a branche-internal survey, BCG was ranked second in Fortune's "100 Best Companies to Work For" in 2015.

History

The company was founded by Bruce D. Henderson, a Vanderbilt University and Harvard Business School alumnus. After many years in the purchasing department of Westinghouse in Pittsburgh (where pricing behavior gave him the idea of the experience curve), he joined Arthur D. Little in Cambridge, Massachusetts. He was then recruited by The Boston Company, where he founded a one-man, one-telephone consulting unit he named Boston Consulting Group.

In 1975, Henderson arranged an employee stock ownership plan, and employees took the company independent from The Boston Company. The buyout of all shares was completed in 1979.

YouTube

YouTube is a video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion. YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share and comment on videos, and it makes use of WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technology to display a wide variety of user-generated and corporate media video. Available content includes video clips, TV clips, music videos, movie trailers and other content such as video blogging, short original videos, and educational videos.

Most of the content on YouTube has been uploaded by individuals, but media corporations including CBS, the BBC, Vevo, Hulu, and other organizations offer some of their material via YouTube, as part of the YouTube partnership program. Unregistered users can watch videos, and registered users can upload videos to their channels. Videos considered to contain potentially offensive content are available only to registered users affirming themselves to be at least 18 years old.

Bruce Henderson

Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was the founder of the Boston Consulting Group (BCG). Henderson founded BCG in 1963 in Boston, Massachusetts. He headed the firm as President and CEO until 1980 and stayed on as Chairman until 1985.

Biography

Birth and early years

Henderson was born on a farm at Nashville on April 30, 1915.

He entered the Peabody Demonstration School (PDS) in fourth grade, in 1925, where he remained until high school graduation in 1932. He gave good accounts of his time there, stating later that "As a school PDS was almost too good". During high school Henderson played football with the school's team, and on one occasion broke a tooth and permanently damaged two others during a play. Henderson's first date, with Catherine Porter, was also at PDS.

Henderson began his career as a salesman for the Southwestern Company (which his father owned for 50 years). He went on to attend the University of Virginia and later earned an undergraduate degree in mechanical engineering from Vanderbilt University in 1937 before attending Harvard Business School. He left HBS ninety days before graduation to work for the Westinghouse Corporation.

Growth–share matrix

The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Analysis of market performance by firms using its principles has recently called its usefulness into question.

Overview

To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.