How Twitter can bring attention to your business or project

People come to Twitter to discover what’s happening in the world right now, to share information instantly, and to spread their message to the world.

With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a powerful opportunity for people to reach a global audience.

No matter what type of advertiser you are — a CEO strenghtening their personal brand, a retailer promoting new products, a mobile app company hoping to get downloads, or just a hustler who wants more followers and likes — you can use Twitter to build meaningful connections with a relevant and engaged audience. These connections can lead to actions across a network of loyal customers for your business.

Discovery

66%

have discovered a new small or medium-sized business (SMB) on Twitter*

Customers

94%

plan to purchase from the SMBs they follow*

Sales

69%

purchased from an SMB because of something they saw on Twitter*
Intro to Twitter

Intro to Twitter

Learn how to compose a Tweet, use a hashtag, and discover conversations related to you. Once you understand the basics of Twitter you can leverage the platform to achieve your goals.

Refine your Twitter profile

Refine your Twitter profile

Every element of your profile — your photo, header image, bio, and pinned Tweet — should reflect your message and show the world who you are.

Twitter followers

Twitter followers

If someone follows you on Twitter, they want to hear more from you. Followers extend the reach and awareness of your message.

What to Tweet

What to Tweet

Need inspiration on what to Tweet? Follow our best practices to create Tweets that spark conversations and keep your audience engaged.

Connect with your customers on Twitter

Connect with your customers on Twitter

Follow these best practices to keep your customers happy, engaged, and coming back for more.

Track engagement with Twitter analytics

Track engagement with Twitter analytics

Use Twitter analytics to view your progress, discover your top influencers, and learn more about your audience. This information can help you understand how to optimize your content and expand your reach.

*Twitter + Research Now “Customer Insights Study”, 2016

Want to Tweet smarter?

Get quick personalized recommendations with a free tool from Twitter ecosystem partner Union Metrics.