Trailer (promotion)

A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A-movie in a double feature) begins.

Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

History

The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising". Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.

Up in the Air

Up in the Air may refer to:

See also

Up in the Air (soundtrack)

Up in the Air: Music from the Motion Picture is the official soundtrack to the 2009 comedy drama Up in the Air. The album was released on November 9, 2009. The CD version consists of fourteen tracks, while a blue translucent vinyl version was released consisting of 12 tracks. The vinyl version does not contain the tracks "Bust a Move" or "Milwaukee: To the Wedding with a Plus 1". The score to Up in the Air was composed by Rolfe Kent, who recorded his score with a 55-piece ensemble of the Hollywood Studio Symphony at the Sony Scoring Stage. Tony Blondal orchestrated.

Background

Jason Reitman, director of Up in the Air said in an interview that he views a film's soundtrack like a character in the film, saying "I start thinking about the music very early on. While I'm writing the script, I'm putting together a matching iTunes library. The result is a collection of songs that speaks to the nature of travel and warmth of human connection."

Both "Help Yourself" and "Up in the Air" were not eligible for consideration for the Academy Award for Best Original Song. Portions of Smith's song existed as part of previous songs he wrote and Renick wrote the song before he met Reitman.

Up in the Air (1940 film)

Up in the Air is a 1940 American film directed by Howard Bretherton. A none-too-popular (nor good) radio singer, Rita Wilson is murdered while singing on the air in a radio studio. Radio page boy, Frankie Ryan, and his janitor pal, Jeff, solve the mystery for the none-too-sharp police.

Plot summary

Frankie Ryan works as a page boy at a radio station located in Hollywood. His friend Jeff works in the same place, but as a porter. Their real dream is to perform as radio comedians on the air, with their own show. Unfortunately they haven't convinced anyone about their great sense of humor yet. When they try to help the station receptionist, Anne Mason, by setting up a false audition for the position as singer, they are almost fired for their antics.

The station has financial problems related to their current moody singer Rita Wilson, and try to find a way to get rid of her. Their prayers are heard when Rita is shot and killed during a blackout from powerloss when she is rehearsing for a broadcast.