The Weekend Australian Magazine
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The Weekend Australian Magazine
The Weekend Australian Magazine, or TWAM as we affectionately call it, is a thriving part of our readers’ weekends. With the reach of a newspaper and the production quality of a magazine, TWAM is perfectly placed to deliver a dedicated and exclusive environment for your advertising.
With editorial content that takes the reader on a journey each week from the sit back and relax to the sit up and take notice with a selection of food, style, fashion and wine tips TWAM delivers the total weekend magazine package.
The Weekend Australian Magazine Media Kit
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The Australian Weekend Magazine
High-quality reporting from renowned journalists.
Thoughtful and reflective stories, never losing sight of the sharpness and freshness a news story demands.
The Weekend Australian magazine allows the best of long term storytelling to co-exist with leading fashion, food and columnist content
Key Facts
477,000
Readership
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending September 2016. ABC, Jul-Sep 2016.
Case studies
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).
Racing Victoria - Spring Racing Jockey Premiership
Racing Victoria partnered with the Herald Sun to increase consumer engagement with the 2014 Spring Racing Carnival and develop leads for re-marketing opportunities.
A cross-platform partnership was developed to meet Racing Victoria’s key objectives to:
- drive engagement with the Spring Racing Carnival, targeting one time punters, sports lovers and racing enthusiasts
- increase consumers’ understanding of the individual jockeys racing in the Carnival
- influence readers to have a ‘punt’ during the Carnival
As pt of a multi-faceted partnership, we activated a consumer promotion that required readers to learn more about the jockeys competing in the Carnival. The competition allowed our audience to demonstrate their knowledge of the jockeys, having gained a deeper understanding through the Herald Sun Racing sub-section and Racing Victoria’s website, Racing.com.