Families with children under 18 at home
Families with children under 18 at home
Jane is the matriarch of the clan. She’s 49 if you ask, although her driver’s licence says 51. She does a nimble job of rounding up the kids at 7am sharp, even on Sundays. From 144 pages of newspaper strewn on the living room floor, Jane reads 17.8 minutes of world news and tells her three kids, for the 1210th time, they are lucky to live in Australia. 27% of a cryptic cross-word is completed, which her husband finds funny because when he read her stars to her it said she never finishes anything.
They all read Escape. Although it will take them 224.5 days to save for it, they decide on Hawaii. Jack, 7, reckons kids who live there are luckier. That evening they’ll have a roast, as they have for the last 155 Sundays. Jane has tried 14 different recipes from 6 different cooks, 3 online, and is still looking for ‘the one’.
This is the Ross family. We have 5,798,000 just like them nationally. And this is just one example of the power our people have.
Learn more about families with children under 18 at home in
National Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
National Stats
Stats Data
5,360,000
Stats Title
Total Audience
Stats Data
81.5
Stats Title
% reach
Connect with families with children under 18 at home through these brands
NSW Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
1,725,000
Total Audience
78.4
% reach
Source
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Families with children under 18 at home in New South Wales through these brands
QLD Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
1,144,000
Total Audience
82.5
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Families with children under 18 at home in Queensland through these brands
SA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
397,000
Total Audience
87.4
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Families with children under 18 at home in South Australia through these brands
VIC Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
1,342,000
Total Audience
84.9
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Families with children under 18 at home in Victoria through these brands
WA Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
551,000
Total Audience
78.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
NT Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
77,000
Total Audience
87.3
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
Connect with Families with children under 18 at home in Northern Territory through these brands
TAS Key Stats
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015
State
Stats For State
124,000
Total Audience
76.6
% reach
Key Stats Source
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending December 2015, Nielsen Online Ratings December 2015