AT&T

AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas company).As of May 2014, AT&T is the 23rd-largest company in the world as measured by a composite of revenues, profits, assets and market value, and the 16th-largest non-oil company.As of 2016, it is also the 18th-largest mobile telecom operator in the world, with over 128.6 million mobile customers.

AT&T was ranked #6 on the 2015 rankings of the world's most valuable brands published by Millward Brown Optimor.

AT&T Inc. began its existence as Southwestern Bell Corporation, one of seven Regional Bell Operating Companies (RBOC's) created in 1983 in the divestiture of the American Telephone and Telegraph Company (founded 1885, later AT&T Corp.) following the 1982 United States v. AT&T antitrust lawsuit. Southwestern Bell changed its name to SBC Communications Inc. in 1995. In 2005, SBC purchased former parent AT&T Corp. and took on its branding, with the merged entity naming itself AT&T Inc. and using the iconic AT&T Corp. logo and stock-trading symbol.

Taylor Swift

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, she moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music. She signed with the independent label Big Machine Records and became the youngest songwriter ever signed by the Sony/ATV Music publishing house. The release of Swift's eponymous debut album in 2006 marked the start of her career as a country music singer. Her third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart.

Swift's second album, Fearless, was released in 2008. Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", Fearless became the best-selling album of 2009 in the United States. The album won four Grammy Awards, making Swift the youngest ever Album of the Year winner. Swift's third and fourth albums, 2010's Speak Now and 2012's Red, both sold more than one million copies within the first week of their U.S release. Speak Now's "Mean" won two Grammy Awards, while Red's singles "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble" were successful worldwide. Swift's fifth album, the pop-focused 1989, was released in 2014 and sold more copies in its opening week than any album in the previous 12 years, making Swift the first and only act to have three albums sell more than one million copies in the opening release week. Its singles "Shake It Off", "Blank Space", and "Bad Blood" reached number one on the Billboard Hot 100. The album would go on to win three awards at the 2016 Grammys including Album of the Year making Swift the first and thus far only female artist to receive the award twice.

Making-of

In cinema, a making-of, also known as behind-the-scenes, the set or on the set is a documentary film that features the production of a film or television program. This is often referred to as the EPK (electronic press kit) video, due to its main usage as a promotional tool, either concurrent with theatrical release or as a bonus feature for the film's DVD.

Feature length documentaries on the making of other films has become a film genre in its own right. The making-of film may ultimately be more important than the film itself. In the case of Lost in La Mancha, the making-of video ended up documenting the collapse and abandonment of the feature film it was covering (The Man Who Killed Don Quixote), and ultimately the making-of video was the only part of the production to see a commercial release as a theatrical documentary feature.

Shorter making-of documentaries are often used as a bonus on DVDs, as it offers more insight into the film, how it was made, and to credit the film crew. Occasionally, some films have included a "making of the making-of" as a joke. The making-of is also often released for TV as a part of the promotion of the film.

Customer service

Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service is also often referred to when describing the culture of the organization. It concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization, or may proactively interview customers for feedback.

From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

Taylor

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