For over 160 years The Age has been serving its readers with intelligent, independent journalism.

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3,071,000 Total readership

BRAND OVERVIEW

Since its first publication on October 17, 1854, The Age has been serving its readers with intelligent, independent journalism. Every day, it reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers. Our journalists are passionate about uncovering the truth of the matter. From political promises and business bargaining, to AFL scandals and even, the best coffee in Melbourne. We believe inspiring stories are all around us, just waiting to be discovered. For more than 160 years we’ve been committed to fearless and honest storytelling. Despite the constantly changing ways our audience can access our journalism, we continue our commitment to upholding quality in everything we do – this will never change.


42% Female
58% Male
Ages 14 - 29
20%
Ages 30 - 44
25%
Ages 45 - 64
35%
Ages 65+
20%

  • 18% Business Decision Makers
  • 7% Clerical & Administrative
  • 25% Empty Nesters
  • 14% D.I.N.K.S

Earns $40, 000 - $79, 000 p.a.
19%
Earns $80, 000 - $119, 000 p.a.
27%
Earns > $120, 000 p.a.
22%

Source

  • Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending June 2017 Nielsen Digital Ratings Monthly, June 2017; People 14+

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