The Australian

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The Australian

As the country’s leading national news brand, The Australian boasts unparalleled national and global news and business journalism. The Australian’s purpose remains the same as it has been since its launch in 1964. The Australian's aim is to lead the independent thinking, essential for the further advancement of our country and the Australian business environment.

The Australian is a news and business brand that puts the success of Australia at the heart of its editorial positioning. Offering a large and desirable audience across all platforms of print, digital, mobile, tablet and NIMs.

A brand globally recognised as a leader in media innovation. The Australian caters to the needs of an influential and educated audience. It breaks stories, challenges governments and links the complex web of events and impacts across the country every day. 

The Australian is the news brand with exclusive access to Australia’s wealthy and powerful. 

 

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Print

Print

The Australian

The Australian printed edition is a daily national publication that has experienced stable circulation over the past few years. With just the right balance of hard hitting news, insightful editiorial, and recreational indulgence.

The Australian print edition is a well rounded detailed read with Early General News, Business, Life, Recruitment, Sport, Arts, Classifieds sections forming the daily foundation of the paper.

Weekly sections provided special focus in the areas pertinent to Australia and our reader's interests; Media on Monday's, Technology and Wealth on Tuesdays, Higher Education on Wednesdays, Primesspace on a Thursday and Aviation and Legal.

 

Key Facts

475,000

Readership (M-F AVG)

560,000

Readership (SAT)

Source: Readership - emmaTM conducted by Ipsos MediaCT, 12 months ending Dec 2016. Circulation - ABC Oct-Deb 2016.

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Digital

theaustralian.com.au

The Australian website informs and leads public opinion on the issues that affect all Australians around the clock.

The Australian’s continued growth in digital readership since the introduction of digital paid subscriptions show our reader’s engagement and loyalty to the brand. This online space creates a landscape of high quality, engaged readers interested in The Australian’s content.

Key Facts

20,601,000

Page views

1,214,000

Unique Audience

6,550,000

Sessions

5.40

Sessions per person

Source: Nielsen Digital Ratings Monthly (Surfing) December 2016

App

App

The Australian

The Australian Tablet App gives our readers a virtual experience of the newspaper allowing them to browse easily with quicker access to specific pages such as business and media. By using the app readers can access instant news feed updates of breaking news and watch the latest video coverage and explore the optimised photo galleries.

The tablet app provides readers with the ability to share top stories of interest via social media and email which brings readers closer to the action. The advancements in technology allows readers to receive instant solutions to Mindgames such as; Crosswords, Sudoku and quizzes in a more interactive format. It also allows us to liftover eligible advertising sizes from our print edition to our tablet edition in an engaging interative format. 

 

Key Facts

23,136

Average daily unique visitors

Source: Adobe Analytics, Dec 2016

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Mobile

m.theaustralian.com.au

The Australian Mobile site delivers The Australian to our audience wherever they are. To complement their news consumption the mobile site delivers the breaking news and important stories. 

Smartphones rank as the most used mobile device. This easy to use phone edition allows our readers access The Australian content while on the move.

 

Key Facts

80,281

Average daily unique visitors

Source: Adobe Analytics Dec 2016